SulAmerica (ING)
This dynamic ad literally makes the reader shred a one US dollar bill in half as they open up the magazine to a DPS for Brazilian insurance company SulAmerica (part of ING). The caption says SulAmerica will prevent you from doing the same with the resources of your company.
Matalan: Holiday Shop
Matalan used magazine partnership to increase consideration and purchase of their family holiday clothing range
Tyrrells
Tyrrell’s crisps play on their brand name in olive magazine with iconic period imagery and punchlines
Audi: Black Edition Paint it Black
Audi increased investment into print as part of a new framework to drive awareness and desire for Black Edition models
VW T-Roc Cabriolet
Stylist magazine placement for the all-new VW T-Roc Cabriolet with vivacious styling
The Discerning Collection
A stunning panoramisc sea and sunset view in this DPS shows how quality photography can make a luxury brand stand out
dontdrivesleepy
Social campaign devised for ThaiHealth showing the dangers of being sleepy and driving using three different executions. The sleepy eyelid with a car painted on it indicates that as it droops closed it will effectively crash into the lower eyelid
DBIS rely on Immediate Media to encourage the conversation about Shared Parental Leave
The Department for Business, Energy and Industrial Strategy partnered with magazines to raise awareness about shared parental leave
Smart Energy: Save your energy/Enough on my plate magazine case study
Weekly magazines provided Smart Energy GB with a vehicle to reach their target audience
Food Odyssey delivers brand salience for NEFF
Magazine brands created Food Odyssey to deliver brand salience for NEFF
Seat: The Tarraco ‘Why not now?’
SEAT partnered magazine media to position the new Tarraco in a highly competitive market
Estee Lauder MAC Cosmetics Lip of the Day
Estée Lauder use magazines social presence to drive awareness of MAC makeup and to grow market share