Magnetic – The marketing agency for consumer magazine media in the UK

Putting Attention into Context

Using Lumen's eye tracking methodology, we measured ‘eyes on’ attention to advertising on magazine websites

Magazine readers still love print

Original article from FIPP can be read here New figures published by YouGov Profiles show that UK and US magazine audiences still prefer reading their favourite publications in print....

25th anniversary heralds record-breaking year for RadioTimes.com

Boom year for page views, users and consumer engagement.

Private: Louis Vuitton

Louis Vuitton Teams Up With Yayoi Kusama

Retaining relevance for brand growth

Magnetic worked with Kantar and PHD to look at what it takes to maintain brand relevance in the challenging market conditions caused by Covid-19

Magnetic Spotlight Award winners 2022 announced

the7stars wins Agency of the YearAudi wins Client of the YearNicorette takes the Grand Prix Advertisers, agencies, and publishers gathered in London for the annual Magnetic Spotlight Awards, where...

Sketchers

Checking out Grazia for a wardrobe refresh on a grey September afternoon. One in every colour please.

Harnessing Intentional Attention

How the pandemic forced an unprecedented shift in mindsets and behaviours

New magazine media case studies

Read them here