Putting Attention into Context

Using Lumen's eye tracking methodology, we measured ‘eyes on’ attention to advertising on magazine websites
Using Lumen's eye tracking methodology, we measured ‘eyes on’ attention to advertising on magazine websites
Original article from FIPP can be read here New figures published by YouGov Profiles show that UK and US magazine audiences still prefer reading their favourite publications in print....
Boom year for page views, users and consumer engagement.
Magnetic worked with Kantar and PHD to look at what it takes to maintain brand relevance in the challenging market conditions caused by Covid-19
the7stars wins Agency of the YearAudi wins Client of the YearNicorette takes the Grand Prix Advertisers, agencies, and publishers gathered in London for the annual Magnetic Spotlight Awards, where...