Magnetic – The marketing agency for consumer magazine media in the UK

Jordans: Bursting With Nature

Jordans team up with Immediate and the7stars to deliver an award winning campaign

Project Baby magazine launches

New parenting magazine hits the high street

Firefly drinks

Some of us at Magnetic HQ are quite partial to a peach tea so this ad for Firefly made us stop and look. Don’t mind admitting that we fell...

ELLE UK celebrates the UEFA Women’s EURO 2022 Championship with Nike partnership

ELLE UK and Nike have collaborated on a multi-platform partnership, spanning print, digital and video, to mark England hosting the UEFA Women’s EURO 2022 Championship, which begins on 6...

Putting Attention into Context

Using Lumen's eye tracking methodology, we measured ‘eyes on’ attention to advertising on magazine websites

Magazines: for the players and the fans

Magnetic’s insight manager Gareth Jones takes a look at the latest PAMCo figures and gets excited about the summer of sport ahead. This year has been one of great...

Yorkshire Tea

It’s late afternoon and we’re picking through the pages of a foodie mag for inspo. Not sure we’ve the energy for rustling up a ‘Persian feast’ later but this...

Retaining relevance for brand growth

Magnetic worked with Kantar and PHD to look at what it takes to maintain brand relevance in the challenging market conditions caused by Covid-19

Harnessing Intentional Attention

Read the research here