Magnetic – The marketing agency for consumer magazine media in the UK

Magnetic at MAD//Fest London 2021

Not all impressions are created equal: how to generate attention online

Putting Attention into Context

Using Lumen's eye tracking methodology, we measured ‘eyes on’ attention to advertising on magazine websites

Magazines' pandemic pivots show value of DTC strategy

Last year's disruption created the opportunity for consumers to form new habits and enabled publishers to establish more direct relationships through subscriptions and new content offerings.

Magazines reach new audiences online

Magazines online readership shows growth for key audiences and passion-based sectors in latest PAMCo release

The Culture Club: super-charging growth in 2021

The Creative Salon's Claire Beale talked to retail guru and Portas Agency's chief creative officer Mary Portas about why culturally relevant brands will be the ones to thrive next...

Sainsbury’s wins Client of the Year at Magnetic’s Spotlight Awards 2020

Magnetic has announced the winners from its fourth annual Spotlight Awards

Planning beyond reach

Insight from Kantar and Magnetic that looks at the importance of attention, relevance and trust

Passion as the new purpose

In a constant war for attention, aligning brands with content that consumers are seeking right now is a powerful way to deliver cut through, writes Elliott Millard, head of...