Magnetic – The marketing agency for consumer magazine media in the UK

Hearst UK unveils new research showing how its content affects and influences positivity in consumers

Largest study of its kind was conducted in partnership with Bournemouth University using ESM methodology

Putting Attention into Context

Using Lumen's eye tracking methodology, we measured ‘eyes on’ attention to advertising on magazine websites

Magnetic at MAD//Fest London 2021

Not all impressions are created equal: how to generate attention online

Magazines' pandemic pivots show value of DTC strategy

Last year's disruption created the opportunity for consumers to form new habits and enabled publishers to establish more direct relationships through subscriptions and new content offerings.

Magazines reach new audiences online

Magazines online readership shows growth for key audiences and passion-based sectors in latest PAMCo release

The Culture Club: super-charging growth in 2021

The Creative Salon's Claire Beale talked to retail guru and Portas Agency's chief creative officer Mary Portas about why culturally relevant brands will be the ones to thrive next...

Digital detox: Have we reached peak screen time?

Latest research from Bauer shows that magazine reading is on the rise. In a backlash to the increase in screen usage over the pandemic, people are planning to switch...

Passion as the new purpose

In a constant war for attention, aligning brands with content that consumers are seeking right now is a powerful way to deliver cut through, writes Elliott Millard, head of...