Magazines reach new audiences online
Magazines online readership shows growth for key audiences and passion-based sectors in latest PAMCo release
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Magazines’ pandemic pivots show value of DTC strategy
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The Culture Club: super-charging growth in 2021
The Creative Salon's Claire Beale talked to retail guru and Portas Agency's chief creative officer Mary Portas about why culturally relevant brands will be the ones to thrive next...
Sainsbury’s wins Client of the Year at Magnetic’s Spotlight Awards 2020
Magnetic has announced the winners from its fourth annual Spotlight Awards
Planning beyond reach
Insight from Kantar and Magnetic that looks at the importance of attention, relevance and trust
Passion as the new purpose
In a constant war for attention, aligning brands with content that consumers are seeking right now is a powerful way to deliver cut through, writes Elliott Millard, head of...
Retaining relevance for brand growth
Magnetic worked with Kantar and PHD to look at what it takes to maintain brand relevance in the challenging market conditions caused by Covid-19
