Since its UK launch in 1972, Cosmopolitan has championed and looked to empower young women. It reaches over 16m average monthly unique users via Cosmopolitan.com/UK and over 5.4m social...
Largest study of its kind was conducted in partnership with Bournemouth University using ESM methodology
Using Lumen's eye tracking methodology, we measured ‘eyes on’ attention to advertising on magazine websites
Grazia has partnered with Boots UK to launch a new campaign centred around sustainable beauty, with the aim of encouraging women to better understand why and how to incorporate...
Not all impressions are created equal: how to generate attention online
Last year's disruption created the opportunity for consumers to form new habits and enabled publishers to establish more direct relationships through subscriptions and new content offerings.
The Creative Salon's Claire Beale talked to retail guru and Portas Agency's chief creative officer Mary Portas about why culturally relevant brands will be the ones to thrive next...
Latest research from Bauer shows that magazine reading is on the rise. In a backlash to the increase in screen usage over the pandemic, people are planning to switch...
In a constant war for attention, aligning brands with content that consumers are seeking right now is a powerful way to deliver cut through, writes Elliott Millard, head of...
