The Creative Salon's Claire Beale talked to retail guru and Portas Agency's chief creative officer Mary Portas about why culturally relevant brands will be the ones to thrive next...
Insight from Kantar and Magnetic that looks at the importance of attention, relevance and trust
In a constant war for attention, aligning brands with content that consumers are seeking right now is a powerful way to deliver cut through, writes Elliott Millard, head of...
Magnetic worked with Kantar and PHD to look at what it takes to maintain brand relevance in the challenging market conditions caused by Covid-19
Increased spend on passions and interests in isolation
Support for UK car industry to boost post lockdown sales
