Magnetic – The marketing agency for consumer magazine media in the UK

Women’s Health UK editor-in-chief: the future of publishing is membership

This article by Ella Sagar was originally featured in The Media Leader. Click here for the original article Claire Sanderson, the editor-in-chief of Hearst UK title, Women’s Health UK, speaks...

Jordans: Bursting With Nature

Jordans team up with Immediate and the7stars to deliver an award winning campaign

Project Baby magazine launches

New parenting magazine hits the high street

Harnessing Intentional Attention

How the pandemic forced an unprecedented shift in mindsets and behaviours

Firefly drinks

Some of us at Magnetic HQ are quite partial to a peach tea so this ad for Firefly made us stop and look. Don’t mind admitting that we fell...

Putting Attention into Context

Using Lumen's eye tracking methodology, we measured ‘eyes on’ attention to advertising on magazine websites

Yorkshire Tea

It’s late afternoon and we’re picking through the pages of a foodie mag for inspo. Not sure we’ve the energy for rustling up a ‘Persian feast’ later but this...

Retaining relevance for brand growth

Magnetic worked with Kantar and PHD to look at what it takes to maintain brand relevance in the challenging market conditions caused by Covid-19

Spotlight Awards 2022

Find out more and enter here