Not all impressions are created equal: how to generate attention online
Using Lumen's eye tracking methodology, we measured ‘eyes on’ attention to advertising on magazine websites
Last year's disruption created the opportunity for consumers to form new habits and enabled publishers to establish more direct relationships through subscriptions and new content offerings.
Magazines online readership shows growth for key audiences and passion-based sectors in latest PAMCo release
The Creative Salon's Claire Beale talked to retail guru and Portas Agency's chief creative officer Mary Portas about why culturally relevant brands will be the ones to thrive next...
In a constant war for attention, aligning brands with content that consumers are seeking right now is a powerful way to deliver cut through, writes Elliott Millard, head of...
Magnetic worked with Kantar and PHD to look at what it takes to maintain brand relevance in the challenging market conditions caused by Covid-19