Brintons Carpets: A World of Colour
Brintons used magazine media to engage ABC1 interiors enthusiasts
Does the passion pound offer an early opportunity for advertisers in lockdown?
Increased spend on passions and interests in isolation
Grazia publishes three covers to raise money for COVID-19 charities
Original artwork from Erdem and Richard Quinn
Spark North: Mike Follett, Lumen – ‘Attention optimised’
The correlation between attention and sales
Publishing positives and pandemic passions
An update from Sue Todd, CEO, Magnetic
Consumers are still buying, but purchasing behaviours change during the lockdown
New Bauer insight shows Covid spending shift
Dennis Automotive launches £1 million #GETBRITAINMOVING AGAIN campaign
Support for UK car industry to boost post lockdown sales
Spark North: Anna Sampson, Magnetic – ‘Attention Pays’
Optimising for Profit
Spark North: Katie Hartley, Dentsu Aegis Labs – ‘The Attention Economy’
How attention drives outcome
A quick update from… Bauer
An update from Abby Carvosso
Spark North: Shazia Ginai, Neuro-insight – ‘Attention & the brain’
The difference between sustained, undivided and visceral attention
Bauer appoints new CEO of UK publishing
Rob Munro Hall moves to global role