Reasons to be pretty damn cheerful
As Magnetic celebrates its second birthday, guest columnist Dominic Mills casts his eye over the current trends on Planet Media and explains why the sector should be cheery
In a landscape where media decisions are becoming increasingly dominated by algorithms, it’s important not to forget the power of meaningful connections with consumers. Whilst it is very easy to track performance metrics such as video views, likes and clicks, it’s a bigger challenge to understand if your brand has had a long-term impact.
Having a meaningful connection with your consumer is important for brands because it enables you to be more specifically relevant, which in turn helps brands to withstand competition. They help build a more emotional relationship, which has been proven by Les Binet and Peter field to be critical to long term brand performance. Meaningful connections also enable you to cut through and standout, creating a deeper relationship that is enduring.
Magazine environments provide brands with a meaningful connection with their audiences because they deliver:
Magazine media develops meaningful conversations that are welcomed because of its ability to drive relevancy
Magazine media provides the perfect context for building emotional connections.
Magazine media creates enduring connections between brands and their audiences.
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