Redemption
Redemption say thank you to key frontline workers
Malta Tourism Authority
Summer isn’t cancelled says Malta Tourism
Kellogg’s: Eat good, do good, feel good
Kellogg’s: Eat good, do good, feel good
Sainsbury’s
A tasty bit of ad placement for Sainsbury’s in Grazia
Ikea
Ikea invited readers of Swedish magazine Amelia to pee on its ad. Pregnant women who peed on the ad would reveal a discounted price for the Ikea crib featured. The paper was developed using accurate medical diagnostics making it as accurate as commercial pregnancy kits.
Retaining relevance for brand growth
Magnetic worked with Kantar and PHD to look at what it takes to maintain brand relevance in the challenging market conditions caused by Covid-19
Power of Positivity
A Hearst study on the power of positivity, its benefit to consumers and its impact for advertisers
Holding out for a hero
Magazine brands are like sidekicks to other media, writes Jon Restall – and during difficult times they really do pack a punch
Magazines deliver to NHS hospitals
Publishers support frontline workers in recharge hubs
Why mood matters by Richard Shotton
What mood means for advertisers today
Changing behaviour in challenging times
New media data from Bauer Media
L’Oréal: Vogue The Non-issue
L’Oréal used iconic magazine brand to challenge age-related stereotypes