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AGENDA

Introduction and welcome: Sue Todd, CEO, Magnetic

Digital Disruption and the Evolution of Publishing
Lindsay Pattison, Chief Transformation Officer at GroupM, chats to the CEO of Immediate Media, Tom Bureau, and the new editor-in-chief of Radio Times, Mark Frith about the journey from BBC Magazines to their new owners Burda and beyond.

  • In a complex, super-fast world, how are media businesses successfully transforming?    
  • How are established platforms being complemented by new models such as eCommerce, Marketplaces and TV Shopping?
  • Can a heritage brand like Radio Times remain relevant to new and existing audiences and channels as they proliferate?
  • What does this transformation mean for advertisers and commercial partners?

Who Can You Trust?   
Ian Leslie, brand consultant and author takes a look at some fascinating ideas from anthropology, economics and neuroscience to present a wide-angle view on the question of trust and communication today.

  • How do people and brands send signals about their credibility?
  • Which environments are conducive to trust, and which undermine it?
  • What effect are modern communication technologies having on trust?

A Matter of Trust
Ffion Turner, business science director at MediaCom and Anna Sampson, Magnetic's head of insight, present ‘A Matter of Trust’, a brand new piece of insight that explores the brand rub effect between advertiser and media environment.

Navigating Trust in a Post-Truth Era
This will be followed by a panel of experts from publishing, marketing and media who will discuss and debate the findings, led by Campaign's Gideon Spanier, with Robert Ffitch, chief strategy officer, Hearst; Becky Hardman, brand lead - Very Exclusive and Very.co.uk; Lucie Cave, editorial director, commercial partnerships, Bauer: and Chris Broadbent, chief operating officer, MediaCom.

Brand Building in a Digital Age
Jon Goldstone, global managing partner, the brand gym, shares insight from his time as a leading global marketing director for brands such as Unilever, Kraft, Coca-Cola and Pepsico.

Speakers

Jon Goldstone

The Brand Gym

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Lindsay Pattison

Group M Worldwide

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Robert Ffitch

Hearst

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Chris Broadbent

MediaCom

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Ian Leslie

Writer & Consultant on Brands and Behaviour

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Sue Todd

Magnetic

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Gideon Spanier

Campaign

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Mark Frith

Radio Times

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Tom Bureau

Immediate Media

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Ffion Turner

MediaCom

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Lucie Cave

Bauer Media

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Becky Hardman

Shop Direct

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Anna Sampson

Magnetic

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UPCOMING EVENTS