The Qualia of Attention!
“It’s not that we are distracted by the innumerable options of modern media, it’s that our attention spans have been eroded", a view from Faris Yakob
A view from Smart Energy GB CMO, Gavin Sheppard on the benefits of seeking out the long-term benefits of high quality attention, over the ever growing focus of reach and short-term wins.
Robert Ffitch, Chief Strategy Officer of Hearst UK on magazines and how they provide positive, trusted environments for brands in the predominantly negative world we live in.
“Magazines are one of the media that can furnish the brand room”; Neuro metrics, memory encoding and the analogy of ‘the brand room'. A viewpoint from Heather Andrew, Neuro-Insight.
Dino Myers-Lamptey, MD of Mullenlowe Mediahub talks about the ‘illusion of attention’ and how we can all learn something from the famous 'Invisible Gorilla’ experiment by Psychologist Daniel Simmons.
"It’s almost as if we’re using the new toys enthusiastically, but not necessarily in the right way", a view from Bob Wootton, founder and owner of Decontruction
Abby Carvosso, Group MD, Bauer Media on the importance of gaining consumer trust and how magazine media ticks all the boxes when it comes to attention and its attributes.
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