Spark 2017: Transformation & Trust
A write up from Magnetic's third annual conference
Passion for quality content underpins magazine media growth
Lindsay Pattison, Chief Transformation Office, Group M Worldwide: Agencies have not really adapted in recent years following the big decoupling of media from the ad agencies.
Sue Todd, chief executive of Magnetic, talks to Campaign about her "week of two halves" in Blackfriars and Cannes (but doesn't go on a single yacht).
Sue Todd, reflects on Magnetic Spotlight, our new creative event which took place earlier this month
It's time to wake up. Enders Analysis' Douglas McCabe explains why the findings of a new report should set alarm bells ringing across the entire media and advertising market.
A viewpoint from Dr. Nick Southgate, Applied Behavioural Consultant
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