PAMCo Has Today Released The Industry’s New Audience Measurement Currency
New Publishers Audience Measurement Opens Up Fresh Revenue Streams and Offers Advertisers Greater Confidence
Magazines and social media branding in the post-truth world
Perceptions of trust and a climate of innovation will continue to make magazines an attractive proposition for brands
Passion for quality content underpins magazine media growth
Lindsay Pattison, Chief Transformation Office, Group M Worldwide: Agencies have not really adapted in recent years following the big decoupling of media from the ad agencies.
Sue Todd, chief executive of Magnetic, talks to Campaign about her "week of two halves" in Blackfriars and Cannes (but doesn't go on a single yacht).
Sue Todd, reflects on Magnetic Spotlight, our new creative event which took place earlier this month
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