Enders report shows short-termism risks long-term advertising effectiveness
Report commissioned by Magnetic advises brands to value context and environment
As Magnetic celebrates its second birthday, guest columnist Dominic Mills casts his eye over the current trends on Planet Media and explains why the sector should be cheery
The short-termism of corporations has trickled into their attitudes to marketing culture, which is losing sight of brand-building - by Marcus Rich
What do they really think of magazine media and when it comes to trusted environments, and where do they figure vs other media?
Our senior panel discussed how we can rebuild this relationship and the role of media brands in delivering trusted environments for advertisers.
Sue Elms challenged us to burst the filter bubble and start making more media-neutral and evidence-based decisions.
On the Magnetic stage at the PPA Festival, a panel of magazine leaders from three key sectors - entertainment, beauty and motoring - unpicked the role of bloggers, vloggers and magazine brands, unlocking the secrets to influencer marketing
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