Magnetic Sessions at the PPA Festival
If you didn't make The PPA Festival down at Tobacco Dock, Magnetic hosted three sessions across the day. Here's what you missed.
Magazines engage their audiences attention and inspire an unparalleled degree of trust, yet they're still undervalued by marketers and agency leaders. How do we change this? Asks PHD Media's Mike Florence
The publishing industry's creation of PAMCo demonstrates that news and magazines are in rude health, a view from Emma Dibben
Magazines and social media branding in the post-truth world
Perceptions of trust and a climate of innovation will continue to make magazines an attractive proposition for brands
Passion for quality content underpins magazine media growth
Lindsay Pattison, Chief Transformation Office, Group M Worldwide: Agencies have not really adapted in recent years following the big decoupling of media from the ad agencies.
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