Graduating from Lancaster University having studied Economics, Marketing and Psychology, Sue’s first role was in research at an Advertising agency in Bristol. A chance encounter with a friend in Manchester subsequently led to her first foray into media with a Marketing role at Key 103. Rising quickly to Research and Marketing Manager, she also ran the North West branch of the Chartered Institute of Marketing. By 27, Sue had moved to London for the set up and launch of Emap On Air – then three years later, Emap Advertising (now Bauer Media) the UK’s first cross platform sales operation.
Sue worked as Marketing Director at Emap Advertising, followed by Marketing Director CBS Outdoor (now Exterion Media). In 2006 she set up her own highly successful brand and culture consultancy – Wonder – whose clients included Channel 4, Harrods, MEC, Mediacom, Maxus, Havas and Ocean Outdoor.
Sue joined as CEO in January 2015 and Magnetic opened its doors in March that year.