With magazines, advertising is not ignored but seen as a positive part of the experience.
Magazine consumption is acknowledged as time well spent, and when people are in a positive frame of mind, they’re more open to messages about advertising and brands.
![Magazines are considered time well spent](https://magnetic.media/wp-content/uploads/2021/06/53.-Magazines-are-considered-time-well-spent-apr19-mar20-2.png)
![Consumers have positive perceptions of advertising in magazines](https://magnetic.media/wp-content/uploads/2020/06/44.-Consumers-have-positive-perceptions-of-advertising-in-magazines.png)
![Positive people were…](https://magnetic.media/wp-content/uploads/2020/06/66.-Positive-people-were….png)
![Magazines online generate twice the attention](https://magnetic.media/wp-content/uploads/2021/07/Magazines-online-generate-twice-the-attention.png)