Clipper Tea
This advert for Clipper Tea caught our attention with it’s bold use of colour and punchy messaging
Passions prevail as UK demand for special interest titles rises in ABC latest
Magazine media in good health as subscriptions soar and consumers continue to connect to trusted content writes Sue Todd, CEO Magnetic Data released by the ABC this February lets us fully analyse the market for the first time since the start of the pandemic. It reveals a positive story for our sector, one that will […]
Immediate Media’s Bristol Specialist Group Rebrands to Our Media
Immediate has announced its specialist group is rebranding to Our Media Ltd. This follows Immediate’s move to a new group organisational structure in early 2021 and the creation of three separate Business Units – two based in London and one in Bristol – to allow the development of distinct strategies in each of their markets. […]
Behind the ABCs
New ABC data shows people embracing their passions
Liberty: Exclusively at Specsavers
An eye catching ad from Specsavers in Grazia
Dear Santa… How magazine media helped sort Christmas
Gareth Jones, Insight Manager takes a look at the latest Ipsos iris data As we all know, Christmas is both an exciting and sometimes stressful time of year. While office parties may have fallen to Omicron, entertaining at home was back, with all of the eating, drinking and gifting that brings. The latest data release from Ipsos […]
PPA announces changes as Sue Todd steps down as CEO Magnetic for new role
Following the news that CEO Sue Todd is leaving Magnetic to head up NABS – the advertising industry’s wellbeing charity, the PPA has decided to confirm an evolution of its structure, as PPA CEO Sajeeda Merali continues to roll out the new PPA strategy and positioning. Tom Bureau, Chair of the PPA and Co-executive chairman […]
Good Housekeeping UK celebrates 100 years
Good Housekeeping, the popular monthly women’s lifestyle magazine, is celebrating its 100th anniversary this year. Good Housekeeping has been a driving force behind the changing lifestyles of British women, and today has more than 5 million monthly unique users via goodhousekeeping.com/uk, 1.3 million social followers and a monthly circulation of more than 425,000 copies. In […]
The stories behind the numbers: PAMCo latest
How magazines tap into diverse and relevant audiences Like all media, magazines face a number of assumptions and stereotypes; quick short cuts that we all use to aid decision making. With the vast array of channels now available, we use heuristics like ‘magazines are great at reaching upmarket women’ as a way to help us […]
Looking forward: magazine media in 2022
We caught up with some senior publishers to find out what advertisers and agencies can look forward to from magazine media brands this year Chris Duncan, CEO – UK Publishing, Bauer At Bauer we’re focused on delivering measurable value to advertisers across the full spectrum of channels that our brands operate in. We expect 2022 […]
Cosmopolitan UK celebrates its 50th anniversary
Since its UK launch in 1972, Cosmopolitan has championed and looked to empower young women. It reaches over 16m average monthly unique users via Cosmopolitan.com/UK and over 5.4m social followers across platforms such as Snapchat and TikTok. Last year, the brand won ‘Commercial Partnership of the Year’ at the PPA Awards for its ‘Home Made’ […]
Grazia partners with Boots to encourage more sustainable beauty routines
Grazia has partnered with Boots UK to launch a new campaign centred around sustainable beauty, with the aim of encouraging women to better understand why and how to incorporate sustainable beauty into the heart of their day-to-day routines. The campaign comes as the world focuses on more sustainable practices in the wake of COP26, and […]