Smash Hits returns in new Derry Girls partnership
Channel 4 marketing campaign uses iconic magazine to launch latest series
Bauer Illuminate navigates a cookieless future for auto advertisers
Bauer Media is expanding Bauer Illuminate for the automotive market, allowing auto advertisers to accurately target audiences at different stages of their car buying journey
Immediate in partnership with Ramblers to keep Britain walking
Publisher, Ramblers and Love Sugar Science in six month deal to promote ‘Let’s Walk Together’ campaign.
Sanderson: Maro Itoje
This ad caught our attention with its beautiful showcasing of Sanderson fabrics and wall coverings. It features stylish English rugby player Maro Itoje in a partnership with Very Sanderson.
Magnet Kitchens: Inspired by Nature
A double page spread you want to run your hand across. Loving the wood finish in this Magnet kitchen ad.
YouTube
A digital platform advertising in magazine media – not just demonstrating the power of print, but also using creative tailored to suit its appearance in Mountain Biking UK. This forms part of a series from YouTube that targeted specific display ads around special interests and passions in magazine brands that have a dedicated audience in […]
Lego
I mean who doesn’t love Lego? And we no longer have to make excuses for helping the kids with theirs. This ad for Lego’s Technic range appears in – what else – BBC Top Gear magazine.
Tui: Chiller Queen
It’s raining outside. Who isn’t dreaming of sunnier days and yes, maybe even a long awaited plunge into a pool? We are all this lady, as featured in Prima.
Samsung: Galaxy Z Flip 5g
This advert from Samsung caught our attention with it’s stunning photography across a DPS in Vogue
Dior: J’adore
This striking DPS for Dior’s J’adore caught our attention as we leafed through the pages of Vogue. The golden tones had us daydreaming of warm summer evenings.
Sainsbury’s: recipe inspiration
Food ads in magazines will always grab our attention, but add in a recipe and we’re half way to the supermarket. A great DPS from Sainsbury’s in BBC Good Food.
Kantar research names Sainsbury’s ‘eye-catching’ recipe most effective ad
Original article is by Michaela Jefferson and featured in Marketing Week, 12 Apr 2022. Sainsbury’s magazine recipe scored in the top 30% of UK ads for its ability to grab attention, as well as in the top 25% for building salience and the top 10% for brand cues. With its attention-grabbing colours and brand-building capabilities, Sainsbury’s ‘Noodle Soup’ […]