Immediate has announced its specialist group is rebranding to Our Media Ltd.

This follows Immediate’s move to a new group organisational structure in early 2021 and the creation of three separate Business Units – two based in London and one in Bristol – to allow the development of distinct strategies in each of their markets.

Our Media incorporates Immediate’s market-leading craft, cycling, science and nature, homes and music titles, including BBC Science Focus, BBC Wildlife Magazine, BBC Countryfile, Gathered.how, BikeRadar and Cycling Plus, as well as Our Media’s Branded Content team, who produce print and digital content and consultancy services for an array of brands, charities and universities, including English Heritage, RSPB, and WWF.

Our Media employs 350 staff who work in journalism, sales and design to video production, digital and app development as well as commercial, finance and people teams.

Our Media CEO, Andy Marshall, says: “This is a hugely exciting time for Our Media. Our new name and the move to a group structure gives us greater autonomy to focus on our own strategic priorities whilst enjoying the benefits of being part of the wider Immediate group. We have amazing people delivering amazing brands and content to our customers and our new name marks a renewed focus for us reflecting the journey we are taking together. Content remains central to our success, and we are fast building our offering digitally, through video, audio and live events, to add to our incredible print heritage. This strategic focus will also extend to our local community. Bristol is our home, and we aim to play a full part in the growth and development of this amazing city in partnership with people and organisations across the region: together we can be a real force for good.”  Our Media Limited is part of the Immediate Media Co, home to a portfolio that includes Radio Times, BBC Good Food, BBC Gardeners’ World magazine and BBC History, selling over 39 million magazines a year and reaching over 75 million people a month across digital, print and live events.