We must be passionate about our consumers’ passions
This article originally appeared on Mediatel here Passions matter to consumers and tapping into them delivers better outcomes for media owners and advertisers, writes Duncan Tickell, CRO at Immediate Media When people are doing or learning about the things they love, they are happier, more engaged, loyal and in turn they make the most valuable […]
Magnetic Christmas Drinks 2021
We’d really love to see you, catch up and say thanks for your support, so please join us for a Christmas drink on December 1. We appreciate the invites are flying at this time of year so we hope you can at drop in, however briefly. Timing: 5.30pm – 8.30pm PLEASE NOTE THIS EVENT IS […]
Fresh PAMCo data and a new approach highlights positives for D&I audiences and passion pursuits
Friday 29 October sees PAMCo release its Bridge 3 2021 dataset, which includes updated print estimates for the first time in over a year. The new release covers 24 months of print (July 2019 – June 2021) which has been fused with July 2021 Ipsos iris digital data. Collected via face-to-face (pre-Covid) and an ‘online […]
Magnetic – VIP Drinks
** PLEASE NOTE: THIS EVENT HAS MOVED TO MARCH 2, 2022 ** Please note this event is invite only Venue: The Indigo Room & Screen 1, Soho Hotel, 4 Richmond Mews, London, W1D 3DH
“We jumped from 2020 to 2023 in a weekend:” Bauer UK CEO Chris Duncan on building subscriptions through a crisis
Originally featured on Voices.media A revenue drop of 80% and staff scattered to the four winds isn’t what you want to be dealing with in your first week at a new company. But this is the situation Bauer’s new CEO of UK Publishing Chris Duncan had to face when he joined the company from Times […]
Pantene: hair biology
Pantene address a key audience on a much neglected topic
Cushelle: Supporting sustainable lifestyles
Magazine brands help Cushelle increase purchase consideration by highlighting sustainability
Wiggle Sport
This ad for Wiggle Sport caught our attention in Runner’s World. We loved the ‘Own every mile’ messaging and the focus on ‘over-achieve’. The bold photography brings these strong messages together.
PPA appoints new CEO
The Professional Publishers Association names Sajeeda Merali as new Chief Executive Officer.
Attention Council: The link between attention metrics and outcomes
More attention to advertising feels intuitively like a sound objective to pursue but some have argued that we should be focused on business outcomes instead. This paper from the Attention Council provides a catalogue of evidence from practitioners across the globe that have been working hard to prove that attention is indeed linked to a […]
Attention Council: From Attention to Action
This is a practical paper for anyone who wants to apply the principle of attention to the way they buy and plan advertising. This paper provides a step-by-step framework for how you can make changes in your business, and includes case studies from Mars and ABInBev who have been doing this for some time with […]
WARC – the true cost of advertising attention
More attention to ads has got to be a good thing, as increasingly the evidence links it to brand outcomes, but don’t you have to pay more for quality attention? This analysis looks at how much more attention ads in one media generate than another? Is this extra attention reflected in the price advertisers pay? In […]