Following the news that CEO Sue Todd is leaving Magnetic to head up NABS – the advertising industry’s wellbeing charity, the PPA has decided to confirm an evolution of its structure, as PPA CEO Sajeeda Merali continues to roll out the new PPA strategy and positioning.
Tom Bureau, Chair of the PPA and Co-executive chairman Immediate Media says: “During her tenure at Magnetic Sue established a strong narrative for magazine media with our advertising partners. Across the last seven years the Magnetic team has delivered some high profile and game-changing initiatives which have made a significant contribution to our sector. With Sue’s departure, there’s an exciting opportunity to build on the Magnetic proposition and how we can better align their great work under new PPA CEO Sajeeda Merali, and her strategy. I look forward to seeing Magnetic’s continued championing of the great work of our brands and advertising partners.”
Commenting on the changes Sajeeda Merali, CEO, PPA says: “As the media landscape continues to undergo rapid transformation, it’s an exciting time for the publishing industry. Bringing together the resources of Magnetic and the PPA will benefit both the advertising community and the specialist media businesses that we represent. Magnetic will continue to exist to champion this channel and the deep engagement that it has with its communities. This also presents an opportunity to reimagine the Magnetic proposition and ensure it aligns with revenue generation and the broader PPA objectives around championing a sustainable industry as a collective.”