The Distraction Economy - Oliver Feldwick, head of innovation at The&Partnership gave us his thought provoking view on why attention has become such a precious commodity to advertisers.
The following link for 'The Distraction Economy' includes a write-up for the individual slides. The full deck can be downloaded from the download section.
The morning closed with a panel session including Chris McKay from Hillarys, Rhoda Parry from TI Media and Jon Kershaw, PHD Media as they discussed the implication of quality attention for clients. Moderated by Magnetic CEO Sue Todd.
If you weren't able to join us and would like to find out more about any of the insight, please get in touch at firstname.lastname@example.org
Downloads'The Distraction Economy' Oliver Feldwick - Spark North 2019.pdf'The Audience Is Not Enough' Jon Kershaw, PHD - Spark North 2019.pdf'Attention Please' the Whitepaper.pdf'Passion Pound' Douglas McCabe - Spark North March 2019.pdf
March 2019 | Spark North 2019 | HOME Manchester
November 2018 | Spark 2018 | Bloomsbury Ballroom, London
September 2018 | Home Truths | The Hospital Club, London
June 2018 | Spotlight Awards 2018 | The Vinyl Factory, London
May 2018 | Media 360 | The Grand, Brighton
May 2018 |The PPA Festival| Tobacco Dock, London
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