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Oliver Feldwick

Oliver Feldwick

Head of Innovation


Oliver is Head of Innovation at The&Partnership. His IPA Excellence Diploma on "Unleashing Cyborg Creativity" has been published by Admap and presented at the IPA and APG. He won the 2016 WARC Admap Prize, with his Essay, "The Uncanny Valley of Personalisation", which explored the pitfalls personalisation in advertising and how to avoid them. He also spoke at the Advertising Association LEAD 2017 on "Why Advertising's Big Questions Matter". When he's not worrying about our robot future, he's a London & transport obsessive, running his own walking tour of Wapping, and a recent finisher at the Virgin London Marathon. So if you want any tips of unusual London sights, give him a shout.