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Our annual half day event returns to tackle some of the latest debates and developments affecting the worlds of magazine publishers, marketing and media.

This year we’ll share two new bespoke reports and insight projects developed in collaboration with PHD & Enders Analysis around the changing nature of attention and identity and what it means for modern communication.

If you would like to join us, please email spark@magnetic.media

AGENDA

Introduction and Welcome Sue Todd, CEO, Magnetic

SESSION 1 
Oliver Feldwick, Head of Innovation at The&Partnership opens the morning with a thought provoking point of view on how we fix the distraction economy

SESSION 2 
Mike Florence, Chief Strategy Officer at PHD Media, introduces key findings from ‘Attention, Please’; a new insight study conducted for Magnetic with Bournemouth university

SESSION 3 
Three editors offer an impassioned take on why we should be paying attention to magazines in 2019

SESSION 4
Enders Analysis share a new white paper that looks at the changing role of identity in driving behaviour and how it impacts on marketing effectiveness 

SESSION 5 
Editor of Money Week and FT columnist Merryn Somerset Webb wraps up the morning talking to James Wildman President & CEO of Hearst UK, and Enders Analysis about the increasing importance of the enthusiasm economy for CMOs and publishers

Speakers

Mike Florence

PHD Media

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Claire Beale

Campaign

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James Wildman

Hearst UK

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Claire Enders

Enders Analysis

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Matt Littunen

Enders Analysis

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Merryn Somerset Webb

MoneyWeek

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Oliver Feldwick

The&Partnership

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Sue Todd

Magnetic

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Douglas McCabe

Enders Analysis

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