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  • Date:

    15th Sep 2020

    Time:

    Midnight

Magnetic Spotlight Awards | 2020

** DEADLINE EXTENSION **

The Spotlight Awards are designed to celebrate the very best advertising campaigns in magazine media – from print partnerships to dynamic digital campaigns and live brand events. The winners and shortlisted entries will be a showcase of the most effective ideas, insight and diversity of commercial work that has run in UK magazine brands over the last 12 months.

All the details and deadlines can be found below, and when you’re ready, the (hopefully simple and short) entry form is on the left of this page.

Any questions, please email spotlight@magnetic.media.

The Categories

  • Content Partnership of the Year (Large Budget)
    These awards specifically recognise the creation of excellent branded content between magazine media brand and client. The winning entry must be able to demonstrate ROI and how this content was used effectively to further brand goals. We want to recognise the clever campaigns with both larger and smaller budgets so this category can only be entered with spend above £100k.
    2019 winner: Public Health England / MG OMD with ‘Cervical Screening Saves Lives

  • Content Partnership of the Year (Small Budget)
    These awards specifically recognise the creation of excellent branded content between magazine media brand and client. The winning entry must be able to demonstrate ROI and how this content was used effectively to further brand goals. We want to recognise the clever campaigns with both larger and smaller budgets so this category can only be entered with spend below £100k.
    2019 winner: Dune / the7Stars with ‘The Wedding Collection launch’ 

  • New Magazine Advertiser of the Year
    This award is to celebrate a relative newcomer to magazine media who fully embraced the medium in 2019. The judges will be looking for a client who has jumped into magazine media with both feet and reaped the rewards.
    This category is also open to clients returning to magazine advertising after an absence and who can demonstrate why and how magazine media is an essential part of their media schedule.
    2019 winner: Welcome to Yorkshire / Dentsu Aegis Manchester with Alive with Adventure’ 

  • Best Use of Print
    This award recognises print campaigns that are both creative and effective, and created as part of a brand campaign. The winning entry must be able to demonstrate how magazines used innovative formats, smart thinking and capture the attention of readers.
    2019 winner: L’Oreal Paris / Wavemaker / McCann with ‘The Non Issue’ 

  • Best Use of Digital
    This award specifically recognises innovative online magazine work, created as part of a brand campaign. The winning entry must be able to demonstrate how the digital was used effectively to further brand goals.
    2019 winner: Welcome to Yorkshire /Dentsu Aegis Manchester with ‘Alive with Adventure’ 

  • Best Brand Experience
    This award celebrates a live event which brought magazine brand and client together to engage a specific audience. Judges will be looking for evidence of a carefully thought out brand extension that was both creative and brought real value and delight to the consumer.
    2019 winner: JD Williams / Dentsu Aegis Network North with Amazing Women 50 Over 50 Awards’ 

  • Best Use of Magazines for Good
    This award recognises and celebrates a use of magazine media as a force for good. This could be a social, environmental or health issue that was championed using magazines to build an awareness campaign that benefitted readers. The winning entry must be able to show how the use of magazine media aided the campaign’s cause for the better, as well as demonstrating smart thinking and engaging ways to capture attention.
    2019 winner: new category
  • Magazine Planner of the Year
    Are you passionate about magazine media? Do you champion the benefits of print or digital magazines within your agency? Do you strive to get magazines on the schedule for your clients? If so, we’re looking to recognise and shine the spotlight on you. Oh and did we mention you could win a place on the highly sought after Mark Ritson online MBA course (*for your agency if you can’t take it up).
    To enter this category, send us:
    * 300 words to show how you get your agency and clients to use magazine media channels effectively
    * 150 words on your favourite magazine brand
    * Two testimonials – one from your agency and one from a client
    * A profile photo
    Email your submission for this category to spotlight@magnetic.media marked ‘Magazine Planner of the Year’
    Previous winner: new category

  • Client of the Year
    This award cannot be entered and will be chosen by a special panel of magazine publishers. It will recognise a client who has used magazine media across multiple successful campaigns that have resulted in great brand engagement. In particular, judges will be looking for a client who has consistently utilised magazine media in all its forms.

The Judges

How to Enter

Key dates

Open for entries: now
Closing date: 21 August 2020 EXTENSION September 11
Shortlist announcement: via
Magnetic’s company page on Linkedin
Awards announced: TBC November 2020

The Spotlight Awards 2020 are FREE to enter and the form is at the top of this page on the left hand side.

Check list:

  • Submit your entry by completing the boxes in the entry form noting the word count for each section: The Challenge (what were you aiming to achieve – 300 words), The Big Idea (what was the inspiration or key insight – 300 words), Making it happen (how did you see the idea through – 300 words), Results (what evidence can you share that shows your magazine campaign helped the business/delivered on its KPIs – 300 words) and a written testimonial from the client themselves highlighting why it caught the attention of the target audience. The entry should show clearly how you have met all of the criteria in your chosen category
  • Please submit any helpful supporting images (max. 8)
  • All entries MUST include agency and client logos (.eps format)
  • If appropriate, please also submit relevant video content, URLs and links

We hope you will enter more than one category. If so, simply submit your first entry then refresh the page and start your next one.

From experience, it is always wise to write up your copy in Word first, then cut and paste into the boxes provided. That way, if the internet is having a bad day, you won’t lose all your hard work.

Eligibility and Confidentiality

The eligibility period for submissions is magazine media campaigns that ran April 2019 – April 2020.

Please note that descriptions of submissions from winners will be published in connection with the Awards. Please state if certain information is commercially sensitive.

Campaigns that only ran in newspaper supplements are not eligible.

Hints and Tips

In all categories, judges will look for evidence of commercial success and innovation, including figures and evidence of ROI. It also helps to explain the basis of a successful ROI for a campaign, project or business success story.

If you’re entering a campaign in more than once, please tailor the answers to the different category rather than a straight copy and paste.

Be aware that the judges may not have detailed knowledge of the particular project or business that has been entered, so try to put the entry in the context of the wider market, or campaign.

These are magazine awards, and whilst we appreciate other media may have played a part in a particular campaign, make sure to focus on the strengths and qualities that the magazine media element brought to its success. Obvious perhaps but you’d be surprised…

Follow our company page ‘Magnetic Media UK’ on Linkedin to find out the shortlist in September.

If you have any queries about your application please get in touch via spotlight@magnetic.media

Magnetic Spotlight Awards | 2020

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