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Magnetic Spotlight Awards | 2020

Having waded through an inbox of entries, and with much contemplation, analysis and scoring plus six hours of debate across two judging sessions, we are pleased to finally reveal the shortlisted entries for this year’s Magnetic Spotlight Awards.

These awards celebrate and recognise advertisers and agencies for their work, smart thinking and effective partnerships with magazine media. A special thanks goes out to our judges: Nadine Young, Dino Myers-Lamptey, Karen Fraser, Shazia Ginai, Andrew McLean and Kerin O’Connor who added their knowledge and experience to help select just some of the great magazine partnership work and campaigns that have run over 2019/2020.

The Magazine Planner of the Year shortlist will be announced each day w/c 26 October. This category was judged by senior representatives from Bauer, Dennis, Future, Hearst, and Immediate Media.

To find out all the winners of this year’s awards, please join us on 3rd December from 4.30-5pm. Register your details on the left side of this page and we’ll send you the link to view nearer the time.

In the meantime, well done to the following advertisers and their agencies for these shortlisted campaigns…

Content Partnership of the Year (large budget)

  • Ann Summers ‘My ViV’ – MediaCom Birmingham
  • BMW ‘Transforming a Moment into a Movement’ – Wavemaker
  • Department for Education ‘Get into Teaching’– MG OMD
  • Dulux ‘Dulux Colour Picker’ – MediaCom
  • Ernest Jones ‘Christmas Gifting’ – the7Stars
  • Nestle Purina ‘Winalot’ – Zenith
  • Voxi ‘Under the Duvet with heat & Voxi’ – The Story Lab

Content Partnership of the Year (small budget)

  • Channel 4 ‘The End of the F***ing World’ – OMD
  • Nationwide Building Society ‘Later Life’ – Wavemaker
  • Sky ‘Sky Cinema’ – MediaCom
  • Toyota Gazoo Racing ‘Road to Monte Carlo’ – m/SIX

Best Use of Digital

  • Ancestry ‘Ancestry’ – the7Stars
  • Dulux ‘Dulux Colour Picker’ – MediaCom
  • Very ‘Very Head to Toe’ – The Story Lab & Vizeum
  • Voxi ‘Under the Duvet with heat & Voxi’ – The Story Lab

Best Use of Print

  • Ancestry ‘Ancestry’ – the7Stars
  • & Juliet ‘& Juliet’ – Shine Creative
  • Department for Education ‘Get into Teaching’ – MG OMD
  • Yorkshire Tea ‘Augmented Realitree’ – Goodstuff

Best Brand Experience

  • Channel 4 ‘The End of the F***ing World’ – OMD
  • Comfort ‘Long Live Clothes’ – Mindshare

Best Use of Magazines for Good

  • We Can’t Consent to This ‘Ban the Rough Sex Defence’
  • Bauer Media ‘Where’s Your Head At?’
  • P&G ‘Project Body Love’ – PG One Team, Publicis

Magazine Planner of the Year

  • Sophie Bertenshaw, MG OMD
  • Zoe Bond, the7Stars
  • Nicola Gummer, Wavemaker
  • Theo Osztrovszky, MediaCom
  • Carol Wong, Wavemaker

With thanks to the judges

Magnetic Spotlight Awards | 2020