WARC – the true cost of advertising attention
More attention to ads has got to be a good thing, as increasingly the evidence links it to brand outcomes, but don’t you have to pay more for quality attention? This analysis looks at how much more attention ads in one media generate than another? Is this extra attention reflected in the price advertisers pay? In […]
Dentsu – Unlocking the new currency of attention
One of the largest studies on attention to advertising; this paper provides important new evidence on the value of attention when it comes to brand outcomes. This report demonstrates Dentsu’s commitment to changing the way we plan and buy to account for attention. Dentsu’s ‘Attention Algorithm’ allows clients to optimise toward high attention display or […]
Magnetic at MAD//Fest London 2021
Not all impressions are created equal: how to generate attention online
Bauer Media launches Illuminate to provide advertisers invaluable first-party data
New offering to reflect move to a cookieless world
Hearst UK unveils new research showing how its content affects and influences positivity in consumers
Largest study of its kind was conducted in partnership with Bournemouth University using ESM methodology
Financial fortunes
Catch all the sessions, insight and case studies shared at our webinar
NEFF partners Immediate Media for Slide into Summer campaign
Two-year content deal with NEFF see partnership extended
Magazine websites over-index for users earning more than £70k latest data shows
New Ipsos iris data highlights the financial potency of magazine audiences
The Byline with… Becky Meloy, PHD
Publisher, Group Manager at PHD, talks to us about her favourite campaigns and how magazines help deliver on diversity
Cyclist Creates Family Supplement to Inspire Next Generation of Cycling Fans
Supplement follows surge in lockdown cycling
PPA report highlights magazine sector’s £3.74bn value to UK economy
The PPA has published a new report, that reveals the scale, impact and reach of the consumer magazine and business media sector.
Magazines celebrate at Campaign Publishing Awards 2021
On the 11-12th May, Campaign announced the winners of the 2021 Campaign Publishing Awards (in partnership with InPublishing) – celebrating the best and most innovative companies and talent in the publishing and media industries. Check out the magazine winners and highly commended campaigns: Brand of the Year – Consumer Media Winner: Digital Spy, Hearst UKAs […]