On Thursday 8 July, Magnetic’s insight and strategy director Anna Sampson took to the Mezzanine stage at MAD//Fest London 2021 – one of the first post-lockdown in person media events.

Alongside a stellar line up of brands, Magnetic joined a stage hosted by Mike Follett of Lumen, with sessions curated on the topic of attention. Anna joined with her insight into how ‘Not all impressions are created equal: how to generate attention online’.

You can download her deck on the left of this page.

For more information contact anna@magnetic.media