The Byline with… Carol Wong, Wavemaker
Highly commended ‘Planner of the Year’ at Magnetic’s Spotlight Awards 2020, Carol Wong from Wavemaker, shares her favourite magazine campaigns and tell us what she’s most looking forward to as the world starts to open up. How long have you been in your current role? I’ve been at Wavemaker for almost over nine years. Which […]
Have I got your attention? What’s next for the magazine landscape
Sue Todd reflects on the last 12 months and how magazine media has fared. Original festured in What’s New in Marketing
Attention seekers welcome
With the demise of the cookie and a renewed focus on attention, Anna Sampson, insight and strategy director Magnetic, wrote a piece for WARC on why context is key when it comes to effective advertising
The Byline with… Sophie Bertenshaw, MG OMD
Shortlisted ‘Planner of the Year’ at Magnetic Spotlight Awards 2020, Sophie Bertenshaw from MG OMD, shares a quick 60-second update with us. How long have you been in your current role? I’ve been at MG OMD for almost 5 years. Which clients/sectors do you work on? Estee Lauder & Virgin Media Share a great magazine […]
Putting Attention into Context
Using Lumen’s eye tracking methodology, we measured ‘eyes on’ attention to advertising on magazine websites
When it’s a pattern, it’s abuse
Women’s Aid place an attention grabbing ad in Cosmopolitan to raise awareness around domestic abuse
Empire launches first ever half page cover-wrap for Netflix’s Mank
Creative film magazine cover to promo new series launch
A quick update from… Dennis
Julian Thorne on the popularity of subs in lockdown and how The Week Junior is helping with home schooling
Behind the ABCs
Magnetic’s Sue Todd and key magazine publishers share their views on the latest data release
The Byline with… Zoe Bond, the7Stars
We catch up with the Spotlight Award Planner of the Year winner
Relevance Matters
Magnetic’s director of insight and strategy Anna Sampson looks at the importance of emotional connections between advertiser and consumer, and its impact on short- and long-term effectiveness
Magazines’ pandemic pivots show value of DTC strategy
Last year’s disruption created the opportunity for consumers to form new habits and enabled publishers to establish more direct relationships through subscriptions and new content offerings.