New research from Magnetic and Kantar takes a look at the changing attitudes to spending and saving as the UK economy moves on from the pandemic.
The study identifies opportunities for advertisers and suggestions for brands looking to activate ‘pent-up demand’ from consumers over the last 12 months.
The new research was shared at a webinar on June 23. See below for the content covered and click here to access the research.
Introduction from Sue Todd, CEO, Magnetic (1 minute)
Money Week’s editor in chief Merryn Somerset Webb and executive editor John Stepek take a look at our ‘financial fortunes’ and the economy (15 minutes)
Magnetic’s Anna Sampson and Kantar’s Mary Lumley share the latest research (20 minutes)
Philips: Laura Chase, head of Create at Hearst UK showcases how Project Body Love was the perfect partner for changing body image (3 minutes)
Huggies: Grazia publisher Lauren Holleyoake shares how The Juggle connected the baby brand to its key audience (3 minutes)
Phuzion: Grazia and heat get interactive and shoppable. Lucie Cave, Bauer’s chief content officer tells us how (2 minutes)
HM Government: Dennis revenue officer Jonathan Kitchen explains how The Week took a complex business messaged to a key government audience (3 minutes)
NatWest: Hearst UK’s Laura Chase shares Cosmopolitan’s award-winning campaign for bank brand (3 minutes)
FSCS: Jonathan Bown, commercial content director – Imagine, Immediate Media discusses how Radio Times, BBC Gardeners’ World and other key magazine titles delivered ‘Protect the things you love’ message (4 minutes)