Magazines celebrate at Campaign Publishing Awards 2021
On the 11-12th May, Campaign announced the winners of the 2021 Campaign Publishing Awards (in partnership with InPublishing) – celebrating the best and most innovative companies and talent in the publishing and media industries.
Check out the magazine winners and highly commended campaigns:
Brand of the Year – Consumer Media
Winner: Digital Spy, Hearst UK
As shows and movies were cancelled or postponed due to Covid, the ‘movies team’ pivoted to fan theories, nostalgic content, covering more streaming and VOD releases, delivering the section’s second and third biggest traffic months ever with no significant blockbuster releases > more
Highly Commended: Womens Health, Hearst UK
Commercial Campaign of the Year
Highly Commended: Cosmopolitan Home Made & Wake The Bear x NatWest, Hearst UK
Natwest wanted to connect with under 35s in a meaningful and human way, supporting them to improve their financial literacy and achieve their financial goals. It partnered with Cosmopolitan’s ‘Home Made’ initiative, which supports five young women to become more financially independent, by giving them the opportunity to live rent free together for a year > more
Podcast of the Year – Consumer Media
Highly Commended: The Car Throttle Podcast, Dennis Publishing
With 3m YouTube subscribers and more than 10m on Facebook, Instagram and TikTok the podcast has attracted commercial partners including Toyota, Lego, Barclaycard and Hot Wheels > more
International Business of the Year
Highly Commended: Dennis Publishing
Dennis Publishing maintained its business performance during the coronavirus pandemic, which included launching a US version of The Week Junior on schedule, fully remotely, in March 2020. It was a move that paid off, with the title attracting 80,000 subscribers to date > more
Commercial Team of the Year – Consumer Media
Highly Commended: Autovia Sales Team, Autovia
Autovia was formerly known as Dennis Automotive Sales Team and is responsible for all advertising and commercial revenue across a vast portfolio of leading automotive brands, including Auto Express, Evo, CarBuyer, and CarThrottle > more
Marketing Team of the Year
Winner: Dennis Global Customer Revenues Team, Dennis Publishing
For Dennis, subscription revenues now account for 75% of group turnover. Dennis is a subscription first business and the Global Customer Revenues Team performance was critical to the company’s success in 2020 > more
Highly Commended: Subscriptions Team, Immediate Media
International Brand of the Year
Winner: Time Out Group
The brand reacted fast to the impact of Covid-19 and the changing needs of its consumers. With much of the world confined to their homes, Time Out set out to make its mission all about helping people to discover the things that they can do while spending weeks and months indoors, subsequently rebranding to Time In > more
