Audience engagement agency Gold Key Media has set up an initiative to supply NHS staff in hospitals with complimentary magazines. The NHS has created wellness rooms for staff to use on their breaks, designed to allow hardworking key workers some escapism before they head back to the wards.

The initiative currently encompasses 17 hospitals across London with more added each week and plans to extend nationally. In some locations Gold Key Media is working alongside Project Wingman, a scheme set up and led by furloughed air crew who are recreating their lounges in hospitals to help look after NHS workers, providing food, drinks, as well as a wide number of publications.

Support from publishers has included over 50 titles to be shared on stands and in the lounges. Hearst has also supplied items from its Beauty Boxes, stocked with pampering goodies. 

Chris Horn, Gold Key Media’s Managing Director, said: “Our team are incredibly proud to be serving the NHS in their hour of need and doing what we can to support them. Our publisher clients have also been amazing in their support and flexibility throughout the crisis.”