Please note that on our website we use cookies necessary for the functioning of our website, cookies that optimize the performance. To learn more about our cookies, how we use them and their benefits, please read our Cookie Policy.

  • Agency:

    Äkestam Holst




    Ads of the World


Ikea invited readers of Swedish magazine Amelia to pee on its ad. Pregnant women who peed on the ad would reveal a discounted price for the Ikea crib featured. The paper was developed using accurate medical diagnostics making it as accurate as commercial pregnancy kits.