Ikea
![](https://magnetic.media/wp-content/uploads/2020/05/ikea_pee_ad-1.jpg?p=magnetic-post-featured-content)
Ikea invited readers of Swedish magazine Amelia to pee on its ad. Pregnant women who peed on the ad would reveal a discounted price for the Ikea crib featured. The paper was developed using accurate medical diagnostics making it as accurate as commercial pregnancy kits.