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  • Agency:

    Äkestam Holst

    Country:

    Sweden

    Source:

    Ads of the World

Ikea

Ikea invited readers of Swedish magazine Amelia to pee on its ad. Pregnant women who peed on the ad would reveal a discounted price for the Ikea crib featured. The paper was developed using accurate medical diagnostics making it as accurate as commercial pregnancy kits.

https://www.adsoftheworld.com/media/print/ikea_pee_ad

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