The marathon man racing to modernise a magazine empire
The Telegraph speaks to Hearst UK boss James Wildman
Magazines reach new audiences online
Magazines online readership shows growth for key audiences and passion-based sectors in latest PAMCo release
Sainsbury’s: Tu Clothing
Sainsbury’s develop a fresh and exciting media plan to reach their core audience of 25-54s
Patek Philippe
This advert from Patek Philippe caught our attention for the simple design of the page, the beautiful photography and the messaging. The idea that a Patek Philippe watch is more than just your watch but an heirloom for the next generation is a strong emotional message and also speaks to the quality of the product.
Paying attention: ad industry gets behind media trading shift
Media researcher, Professor Karen Nelson-Field tells Michaela Jefferson about her new attention-focused media planning tool and why it could transform the way media is bought and sold
The Culture Club: super-charging growth in 2021
The Creative Salon’s Claire Beale talked to retail guru and Portas Agency’s chief creative officer Mary Portas about why culturally relevant brands will be the ones to thrive next year
Conscious capitalism is the future
Retail crusader Mary Portas writes on the unique opportunity for change from Covid 19
Planning Beyond Reach
Insight from Kantar and Magnetic that looks at the importance of attention, relevance and trust
The year of living (more) digitally
Anna Sampson, Insight and Strategy Director Magnetic, takes a look at what’s been happening to magazine content online and some of the smart ways advertisers have capitalised and grown their brands
Homebase partners Hearst on new kitchen, home and garden ranges
Leading home and garden retailer Homebase has signed a three-year partnership with the Hearst UK
Bauer appoints Kaushala Ratnayake to new role of Head of Strategy for UK publishing business
Bauer Media has appointed Kaushala Ratnayake to the newly created position of Head of Strategy for the UK Publishing Business
Passion as the new purpose
In a constant war for attention, aligning brands with content that consumers are seeking right now is a powerful way to deliver cut through, writes Elliott Millard, head of strategic planning, Wavemaker