Magazines’ pandemic pivots show value of DTC strategy
Last year’s disruption created the opportunity for consumers to form new habits and enabled publishers to establish more direct relationships through subscriptions and new content offerings.
Immediate announces new business structure
Tom Bureau moves to Executive Chairman
Oatly
Oatly uses long form copy to grab attention
Sue Todd on the year ahead
Magnetic CEO Sue Todd outlines her thoughts on the year ahead for magazine media and why passions, positivity, purpose and propensity (to spend) will be key
A quick update from… Bauer
We check in with Chris Duncan to see how Bauer has adapted to world events
Grazia and Huggies partner to launch new parenting community The Juggle
New community will provide support, advice and humour for the modern parent
Men’s Health and Women’s Heath to run wellness weekenders through Jan 2021
Hearst UK titles partner fitness personalities, mental health experts and chefs for ultimate wellness events
Content that Connects: Cosmopolitan’s Claire Hodgson
Campaign talks to Cosmopolitan’s Claire Hodgson about how she’s adapting her content strategie across all platforms to best connect with her audience
Content that Connects: Empire’s Terri White
Terri White tells Campaign what she’s learned from her readers during lockdown and how she’s adapting her content strategy across all platforms to best connect with Empire’s audience
Content that Connects: Auto Express’ Steve Fowler
Campaign talks to Steve Fowler, editor-in-chief of Auto Express about what content is connecting best during the seismic changes of 2020
Content that Connects: Radio Times’ Law & Loxley
Campaign talks to Shem Law and Tom Loxley of the Radio Times about what they’ve learned from their consumers during lockdown
Content that Connects: Women’s Health’s Claire Sanderson
Campaign talks to Editor-in -Chief of Women’s Health Claire Sanderson about how Hearst are adapting their content strategies across all platforms to best connect with their audiences