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Attention Council: The link between attention metrics and outcomes

  • Date:

    14 July 2021

Attention Council: The link between attention metrics and outcomes

More attention to advertising feels intuitively like a sound objective to pursue but some have argued that we should be focused on business outcomes instead. This paper from the Attention Council provides a catalogue of evidence from practitioners across the globe that have been working hard to prove that attention is indeed linked to a wide variety of business outcomes, strengthening the case for planning your media based on attention.

Click here to read the paper

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