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Attention Council: From Attention to Action

  • Date:

    14 July 2021

Attention Council: From Attention to Action

This is a practical paper for anyone who wants to apply the principle of attention to the way they buy and plan advertising.

This paper provides a step-by-step framework for how you can make changes in your business, and includes case studies from Mars and ABInBev who have been doing this for some time with successful business outcomes.

Click here to read the paper