Reasons to be cheerful: A sector defined by confidence, optimism, and opportunity
PPA CEO, Sajeeda Merali shares highlights from the publishing sector and why she is so excited about the year ahead.
Record £9.5bn to be spent during Christmas Advertising season
New data released by the Advertising Association and WARC shows a 4.8% increase from last year’s record spend of £9bn and demonstrates the continued importance of advertising to the economy during the festive period.
The stories behind the numbers: PAMCo latest
Seven in ten adults in the UK read magazine brands each month; that’s 39 million adults. For context, that’s more people than use Instagram each month (36 million) and more than the monthly visitors to Ebay (31 million). The latest PAMCo data release shows that consumers favour reading magazine content online with 31.6 million visiting […]
Brands should shift media spend back to the centre of trust
Advertisers have both a business rationale and ethical imperative to invest in news and magazine brands – especially as AI looms large. This article was written by Gideon Spanier and originally appeared in Campaign. A young media agency strategist from Initiative asked a good question at a recent, internal event, called “New Journalism: Democracy in […]
‘Life is what you make it’ – Future shares it’s latest Heart of Britain insight
Since 2018, Future has been looking at consumers across Britain to understand who they are and what drives their behaviour. Here, Richard Thomas, Insight Director at Future shares the latest findings.
‘Life is what you make it’ – Future shares it’s latest Heart of Britain insight
Since 2018, Future has been looking at consumers across Britain to understand who they are and what drives their behaviour. Here, Richard Thomas Insight Director at Future shares key findings from the fifth wave of Future’s Heart of Britain insight franchise.
Cost of Living Crisis: quality still matters
As consumer spending habits change and the cost of living challenges impact us all in different ways, we asked publishers about their audiences and how it’s affecting them. What matters to consumers and how can magazine media help advertisers engage potential customers? Here Peter Stevens, Head of Commercial Insight at Bauer shares key findings from their […]
The stories behind the numbers: PAMCo latest
How magazines tap into diverse and relevant audiences Gareth Jones, Insight Magazine brands reach 41 million adults in the UK each month, that’s three quarters of the adult population. For context, according to Ipsos iris data*, an average of 40.4 million people visited Facebook.com each month between Feb ’22 and Jan ’23. In the same […]
Cost of Living Crisis: Magazine audiences are still spending
Hearst share their latest reader panel insight
Immediate Media expands digital portfolio with Nutracheck
Immediate Media Co announces the acquisition of Nutracheck, the subscription-based weight management and dietary improvement platform. With 350,000 premium subscribers, Nutracheck is one of the biggest digital subscription apps in the UK. Nutracheck helps to guide members to healthier lifestyle choices, using a unique food database with over 350,000 products and barcode scanner, combined with […]
Magnetic Spotlight Awards 2022 Shortlist revealed
Magnetic is pleased to announce the shortlist for this year’s Spotlight Awards. The Spotlight Awards recognise and reward agencies and clients for good work and smart thinking, showcasing the most effective campaigns that have run in partnership with magazine brands. The entries were judged by Robert Bridge, Chief Customer Officer, Cinch; Jan Gooding, chair PAMCo, […]
Bringing magazines to life: the importance of meeting your audience
Good Housekeeping’s Editor-in-Chief, Gaby Huddart, explains why the brand is putting on a full-scale in-person event, and why it’s so important to work with the right partners. This year, Good Housekeeping UK is celebrating its 100th birthday. Since its very first issue in 1922, the brand’s mission has been to offer informative, uplifting content, balanced […]