Behind the Brand… Grazia
We caught up with Hattie Brett, Editor-in-Chief of Grazia UK, to get the lowdown on how, 20 years since its launch, the brand remains relevant and has evolved its content for the digital age. Staying relevant: How does Grazia continue to stay front-of-mind with advertisers and media agencies today? When Grazia launched 20 years ago, few predicted […]
Time Out launches ‘The Joy Revolution’
Time Out has launched a new report exploring what makes people ‘feel alive’ and how brands and advertising clients, can play a meaningful role in those moments. Built on new insight, community-led research and Time Out’s unique connection to cities and their culture, The Joy Revolution is a call to action for advertisers: to create […]
The stories behind the numbers: Latest PAMCo report
Gareth Jones, PPA Magnetic Data & Insight Manager takes a look at the power of trusted editorial brands and how they connect with diverse and engaged audiences Trusted editorial brands in the UK maintain a significant footprint, engaging 38.3 million adults monthly, which is 69% of the population, putting them on par with sites like […]
ABC latest: key trends and stories for 2025
PPA CEO, Sajeeda Merali shares highlights from the publishing sector and why she is so excited about the year ahead
Magazine brands still hold sway on the path to purchase
Henry Ford, ‘the godfather of modern motoring’, famously once quipped that customers could purchase one of his vehicles “in any colour they liked as long as its black”. A statement at the start of the 20th Century that an era of mass production had arrived.
The stories behind the numbers: Latest PAMCo report
How Magazines Engage Diverse and Relevant Audiences Gareth Jones, Insight Magazine brands are a powerhouse in the UK, reaching 38 million adults every month—that’s 69% of the adult population. For some perspective, Ipsos iris data shows that from July 2023 to June 2024, an average of 38.3 million people visited Facebook.com monthly. During the same […]
Women drivers: a missed opportunity for motors brands
Insight from Hearst and Magnetic shows that motor brands may be missing an opportunity with female audiences by focusing ads on predominantly male titles
Unlocking growth: magazine media and retail partnerships deliver ROI
Amanda Wigginton, data and insight specialist, looks at how retailers and magazine brands really are the perfect partnership.
Unlocking the power of magazine media: engaging audiences with impact
Andy Williams, Chief Revenue Officer, DC Thomson shares some case studies where the brands truly connected with their target audience through multi-platform magazine media.
Magazine media and its role in the media mix
Amanda Wigginton, data and insight specialist, shares her pick of campaigns that demonstrate how magazine brands deliver for advertisers. With a presentation to brand marketers as part of ISBA’s ‘101 Knowledge Session’ to pull together, I was looking for great examples that showcased the importance of magazine media and how effective it is as part […]
Trust in advertising on the rise
New research shows trust is the second strongest driver of brand profitability and effectiveness, up from seventh a decade ago. The Advertising Association has launched the latest Value of Trust report from UK advertising industry think tank, Credos, which reveals that for the first time in a decade, advertising is no longer the UK’s least trusted industry, overtaking the […]
39m adults read magazine content online and in print every month
72% of adults in the UK are reading print and online magazine content every month according to the latest PAMCo data. Multiplatform magazines remain a large, attractive and addressable audience for advertisers. Publishers online reach remains strong; print still plays a core role 82% of adults engage with magazine media digitally. One in three – […]