Immediate Media Co announces the acquisition of Nutracheck, the subscription-based weight management and dietary improvement platform. With 350,000 premium subscribers, Nutracheck is one of the biggest digital subscription apps in the UK.

Nutracheck helps to guide members to healthier lifestyle choices, using a unique food database with over 350,000 products and barcode scanner, combined with connectivity to activity tracking devices.

The acquisition of Nutracheck further enhances Immediate’s multi-platform content, services and subscriptions offer, in addition to creating significant growth opportunities and expanding Immediate’s digital capabilities.

Sean Cornwell, Immediate’s Platforms CEO, says: “We’re delighted to welcome the Nutracheck team to Immediate. Nutracheck is the UK’s leading food-tracking app, and a great strategic fit for us. We can see real developmental and growth opportunities both for Nutracheck and our food business. The addition of Nutracheck, and their award winning team, accelerates Immediate’s transformation to a fully cross-platform business, significantly growing our digital subscriptions base and enhancing our skills expertise.”

Nutracheck CEO, Tim Vryenhoef, says: “We’re really excited about this deal with Immediate. Over the past 17 years we’ve built Nutracheck to become the UK’s highest-rated nutrition tracking app. Our new partnership and home with Immediate offers a fantastic opportunity to take Nutracheck to the next level. There is a meeting of minds in terms of our business cultures and ethos, as well as an obvious overlap in terms of our respective audiences, particularly with Immediate’s food portfolio. We believe this partnership will be excellent for the Nutracheck brand, our fantastic team and ultimately the people we work for, our loyal members.”

Nutracheck will continue to be based in Nottingham, with founding partners, CEO Tim Vryenhoef, Marketing & Communications Director, Rachel Hartley, and Technical Director, Paul Cookson, continuing to lead the business, working closely with Immediate’s Platforms CEO, Sean Cornwell and the Immediate’s Platforms Leadership team to realise the longer term growth plan.