Since the lockdown in March, consumer sentiment and priorities have changed dramatically. Health, both physical and mental have become a priority and the wellbeing of family and friends more important than ever.
Magazines – both online and in print – have always been a source of advice and inspiration for wellbeing, with publishers campaigning for a national focus on mental health and sharing content around positivity to cater for emerging consumer needs.
Magazine brands with their high levels of trust and expertise have used their consumer panels to understand how the public is feeling and what coping mechanisms they have in place to support them through lockdown. Pulling on data from a range of publishers this deck paints a picture of the current mood of the nation, and understanding this context is vital for any meaningful brand communication.