In partnership with Kantar, we looked at the changing attitudes to spending and saving as the UK opens back up.

The financial impact of the pandemic has been unevenly felt. It’s widely recognised that younger people have been hit much harder, with older audiences shown to be more financially resilient.

From Kantar data we know that older people are more likely to say they have increased their savings. And new data reveals exactly how much people have saved since the start of the pandemic and where they plan to spend some of this money.

There is a lot of pent-up demand to spend and this piece of work takes a look at how advertisers can unlock this. You can download the full deck top left of this page.

For more information, contact insight@magnetic.media