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Webinar: Maintaining cultural relevance in a world of shifting sands

“How we buy has always been a cultural mirror to how we live,” says Mary Portas, founder of Portas, a creative consultancy that explores the future of shopping and living.

With the seismic changes to consumer behaviour of 2020, how should advertisers and their agencies adapt for 2021?

In our latest webinar with Kantar, Magnetic CEO Sue Todd will be joined by Mary Portas, Claire Beale (editor/Salonnier, The Creative Salon) and Lucie Cave (Creative Editorial Director, Bauer) to discuss what it will take for brands and advertisers to thrive in 2021.

DATE: 4 November, 12-1pm

Agenda

  • Prosperity: Claire Beale interviews high street crusader Mary Portas, who will share her imperatives for business success in 2021
  • Planning: Kantar’s Trevor Vagg and Magnetic’s Anna Sampson share some new insight that will show how magazine brands can help advertisers make a truly meaningful impact this Christmas and beyond
  • Partnerships: Claire Beale discusses the importance of editorial expertise with Sue Todd and Lucie Cave, and looks at how advertisers can reap the halo effect of magazine brands’ ability to produce content that connects through authenticity and relevance

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Speakers

Sue Todd

Sue Todd

CEO
Magnetic

Sue Todd

CEO
Magnetic

Passion: Singing, cycling, podcasts
Email: sue@magnetic.media
Twitter: @suetodd2
LinkedIn: Sue’s Profile 

Claire Beale

Claire Beale

Salonniere
The Creative Salon

Claire Beale

Salonniere
The Creative Salon

Mary Portas

Mary Portas

Chief Creative Officer
Portas

Mary Portas

Chief Creative Officer
Portas

Mary is the founder of Portas (portasagency.com), a creative consultancy headquartered in London and Melbourne, that explores the future of shopping and living.

Known to the nation through her TV shows as Mary, Queen of Shops, Mary has made an indelible mark on British retail across her career. By aged 30 she was on the board of Harvey Nichols. Working as their Creative Director Mary transformed the luxury department store in London’s sexiest fashion destination. Mary has written columns for most national media on retail and consumerism, published three books, advised Government on the future of High Streets, launched her own fashion label as well as kickstarting the return of British manufacturing with her brand Kinky Knickers. Her proudest achievement to date is the creation of Mary’s Living and Giving shops for Save The Children. Currently the most profitable charity shops in the UK, she has opened 25 and counting and has raised over £13 million to date. Mary’s most recent book Work Like a Woman is about the empowerment of women in work culture.

Lucie Cave

Lucie Cave

Editorial Director (Commercial Content)
Bauer Media

Lucie Cave

Editorial Director (Commercial Content)
Bauer Media

Lucie is an award-winning editor and journalist with over 12 years’ experience in the media industry. As Editorial Director for heat, Lucie has grown the iconic title to become a multi-platform brand spanning radio, online and print. As Creative Editorial Director for Bauer Media, she uses audience insight and instinct to drive client solutions across leading brands including Grazia, Empire, Kiss and Absolute Radio and she is the driving force behind Bauer Media’s mental health campaign wheresyourheadat.org.

Not just an innovative and talented journalist, Lucie is also an experienced broadcaster. Her first on-screen presenting was on youth channel Trouble and since then has presented and produced for 4music and heatworld.com, as well as hosting her own heat radio show. She is a sought-after media pundit and a regular showbiz correspondent – with slots on This Morning, and NTA’s and E! to name a few.

She is famed for her range of exploits – all in the name of heat – such as becoming Simon Cowell’s most diminutive bodyguard for the day, appearing in The Only Way is Essex and co-writing an Episode of Hollyoaks. Lucie is also the ghostwriter behind several Sunday Times best-selling autobiographies including Joey Essex’s ‘being reel’ and Charlotte Crosby’s ‘me me me’ and Dani Dyer’s ‘What Would Dani do?’. She is also an influencer in her own right with over 44K followers on social media. 

Trevor Vagg

Trevor Vagg

Head of Insight
Kantar

Trevor Vagg

Head of Insight
Kantar

Trevor has more than 20 years’ experience of media research, delivering insight for media owners such as the BBC, Sky, Channel 4 and Disney as well as Ofcom and Magnetic. He jointly heads the team at Kantar that’s responsible for providing proprietary insight to media clients.

Anna Sampson

Anna Sampson

Insight & Strategy Director
Magnetic

Anna Sampson

Insight & Strategy Director
Magnetic

An insight practitioner with sixteen years’ experience spanning start-ups to big agencies, Anna started out as a research executive at Carat before moving onto Rise Communications and then MediaCom. She now fronts the insight narrative for Magnetic and prides herself on telling compelling stories with all sorts of research, data and evidence. Anna believes insight starts with curiosity but really delivers when it is successfully applied and observation matches up with opportunity.

Webinar: Maintaining cultural relevance in a world of shifting sands

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