Thanks to all who joined us for our presentations, insight and discussion on Planning Beyond Reach.
“How we buy has always been a cultural mirror to how we live,” says Mary Portas, founder of Portas, a creative consultancy that explores the future of shopping and living.
With the seismic changes to consumer behaviour of 2020, how should advertisers and their agencies adapt for 2021?
In our latest webinar with Kantar, Magnetic CEO Sue Todd was joined by Mary Portas, Claire Beale (editor/Salonnier, The Creative Salon) and Lucie Cave (Creative Editorial Director, Bauer) to discuss what it will take for brands and advertisers to thrive in 2021.
DATE: 4 November, 12-1pm
You can view the webinar here:
- Prosperity: Claire Beale interviews high street crusader Mary Portas, who will share her imperatives for business success in 2021
Planning Beyond Reach: Kantar’s Trevor Vagg and Magnetic’s Anna Sampson share some new insight that will show how magazine brands can help advertisers make a truly meaningful impact this Christmas and beyond
Partnerships: Claire Beale discusses the importance of editorial expertise with Sue Todd and Lucie Cave, and looks at how advertisers can reap the halo effect of magazine brands’ ability to produce content that connects through authenticity and relevance
For the stand-alone slides from the webinar visit the insight section here