For a summary of all the sessions that took place, click here.
All the photos from the morning are here.
Spark is our popular annual half day event that looks at the latest issues and developments affecting magazine publishing, marketing and media. This year we are excited to be hosting Spark within the Festival of Marketing at Tobacco Dock, where we’ll be sharing new insight around ‘profit ROI’, and the work of some award-winning brands and their use of magazine media.
All Spark guests will be allowed to stay at the Festival of Marketing for the remainder of the day and enjoy the festival programme free of charge.
FoM agenda here.
Spark session 1: Valuing Attention Moments
Three new perspectives on the subject of ‘attention’ will be shared by speakers from Magnetic, Neuro-Insight, Denstu Aegis and MG OMD. How does attention link to brain responses and what can we learn from children’s behaviour? How could different attention moments be valued and measured for the benefit of advertisers? Our speakers explore the latest thinking and review the implications for modern planning and communication.
Spark session 2: Creative Effectiveness and ROI
We look closely at the relationship between creative effectiveness, content, context and maximising results within magazine environments. A new piece of insight by Magnetic with Benchmarketing will reveal the optimum investments and channel mixes within two key sectors of finance and beauty. Two advertisers from these sectors will each share a case study and join a discussion, moderated by Marketing Week’s Sarah Vizard about how quality attention and brilliant creative ideas can best be leveraged to get results.
Spark session 3: Keynote with Mark Ritson
The morning will close with a talk from the inimitable Mark Ritson – columnist for Marketing Week, professor of marketing at Melbourne Business School and marketing consultant. He’s well known for his sharp analysis of the challenges facing marketers and we look forward to his insight and commentary on the topic areas covered this morning.
To register your interest in attending Spark 2019, email email@example.com with your details. Tickets are allocated on a first come first served basis with priority given to advertising agencies and advertisers. Please note Spark is free to attend and we will send full registration details in due course.
Melbourne Business SchoolView biography
MG OMDView biography
Media CommentatorView biography
Barclays Corporate BankingView biography
Marketing WeekView biography
Marketing consultantView biography
Dentsu Data LabsView biography
Dennis PublishingView biography
Immediate MediaView biography
Hearst UKView biography
The Spotlight Awards 2019
New event: Magnetic Stories
PPA Festival 2019
March 2019 | Spark North 2019 | HOME Manchester
November 2018 | Spark 2018 | Bloomsbury Ballroom, London
September 2018 | Home Truths | The Hospital Club, London
June 2018 | Spotlight Awards 2018 | The Vinyl Factory, London
May 2018 | Media 360 | The Grand, Brighton
May 2018 |The PPA Festival| Tobacco Dock, London
March 2018 | AdWeek Europe | London
February 2018 | Motors Breakfast | Kings Place, London
February 2018 | Spark North | King St Townhouse, Manchester
November 2017 | Solving the Context Crisis | Soho Hotel
October 2017 | FIPP World Congress | Tobacco Dock, London
September 2017 | Spark | 8 Northumberland Avenue, London
July 2017 | SPOTLIGHT |The Vinyl Factory, Soho
June 2017 | Country Homes & Interiors Summer Show | Islington
May 2017 | The Lab | Clerkenwell Green
May 2017| Digital Content Summit | Royal Garden Hotel, London
Sign up to our monthly newsletter for all the latest developments and the brightest thinking in magazine media.