Spark London: October 2019

For a summary of all the sessions that took place, click here.

All the photos from the morning are below.

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Spark is our popular annual half day event that looks at the latest issues and developments affecting magazine publishing, marketing and media. This year we are excited to be hosting Spark within the Festival of Marketing at Tobacco Dock, where we’ll be sharing new insight around ‘profit ROI’, and the work of some award-winning brands and their use of magazine media.

All Spark guests will be allowed to stay at the Festival of Marketing for the remainder of the day and enjoy the festival programme free of charge.

FoM agenda here.

Spark session 1: Valuing Attention Moments 

Three new perspectives on the subject of ‘attention’ will be shared by speakers from Magnetic, Neuro-Insight, Dentsu Aegis and MG OMD. How does attention link to brain responses and what can we learn from children’s behaviour? How could different attention moments be valued and measured for the benefit of advertisers? Our speakers explore the latest thinking and review the implications for modern planning and communication.

We look closely at the relationship between creative effectiveness, content, context and maximising results within magazine environments. A new piece of insight by Magnetic with Benchmarketing will reveal the optimum investments and channel mixes within two key sectors of finance and beauty. Two advertisers from these sectors will each share a case study and join a discussion, moderated by Marketing Week’s Sarah Vizard about how quality attention and brilliant creative ideas can best be leveraged to get results.

Spark session 3: Keynote with Mark Ritson 

The morning will close with a talk from the inimitable Mark Ritson – columnist for Marketing Week, professor of marketing at Melbourne Business School and marketing consultant. He’s well known for his sharp analysis of the challenges facing marketers and we look forward to his insight and commentary on the topic areas covered this morning.

To register your interest in attending Spark 2019, email spark@magnetic.media with your details. Tickets are allocated on a first come first served basis with priority given to advertising agencies and advertisers. Please note Spark is free to attend and we will send full registration details in due course.