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Spark London | October 2019

For a summary of all the sessions that took place, click here.

All the photos from the morning are below.

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Spark is our popular annual half day event that looks at the latest issues and developments affecting magazine publishing, marketing and media. This year we are excited to be hosting Spark within the Festival of Marketing at Tobacco Dock, where we’ll be sharing new insight around ‘profit ROI’, and the work of some award-winning brands and their use of magazine media.

All Spark guests will be allowed to stay at the Festival of Marketing for the remainder of the day and enjoy the festival programme free of charge.

FoM agenda here.

Spark session 1: Valuing Attention Moments 

Three new perspectives on the subject of ‘attention’ will be shared by speakers from Magnetic, Neuro-Insight, Dentsu Aegis and MG OMD. How does attention link to brain responses and what can we learn from children’s behaviour? How could different attention moments be valued and measured for the benefit of advertisers? Our speakers explore the latest thinking and review the implications for modern planning and communication.

We look closely at the relationship between creative effectiveness, content, context and maximising results within magazine environments. A new piece of insight by Magnetic with Benchmarketing will reveal the optimum investments and channel mixes within two key sectors of finance and beauty. Two advertisers from these sectors will each share a case study and join a discussion, moderated by Marketing Week’s Sarah Vizard about how quality attention and brilliant creative ideas can best be leveraged to get results.

Spark session 3: Keynote with Mark Ritson 

The morning will close with a talk from the inimitable Mark Ritson – columnist for Marketing Week, professor of marketing at Melbourne Business School and marketing consultant. He’s well known for his sharp analysis of the challenges facing marketers and we look forward to his insight and commentary on the topic areas covered this morning.

To register your interest in attending Spark 2019, email spark@magnetic.media with your details. Tickets are allocated on a first come first served basis with priority given to advertising agencies and advertisers. Please note Spark is free to attend and we will send full registration details in due course.

Speakers

Mark Ritson

Mark Ritson

Adjuct Professor
Melbourne Business School

Mark Ritson

Adjuct Professor
Melbourne Business School

Mark Ritson is adjunct professor of marketing at Melbourne Business School and a marketing consultant with clients including PepsiCo, De Beers, Unilever and LVMH. He has written a weekly column for Marketing Week for almost a decade and won PPA Business Columnist of the Year three times. He teaches the Marketing Week Mini MBA in marketing.

Zehra Chatoo

Zehra Chatoo

Executive Director, Head of Strategy
MG OMD

Zehra Chatoo

Executive Director, Head of Strategy
MG OMD

As the Head of Strategy, Zehra is responsible for the overall strategic output of the agency, with a focus on how communications can have the maximum possible impact on a client’s brand and business performance. Zehra has over 15 years’ experience in the industry, across both clients and media agencies. In that time, she has led award-winning strategies on some of our most iconic brands and causes including Virgin, The Government and Estée Lauder Companies to name a few. Her award highlights include IPA Effectiveness, Thinkbox TV Planning and Cannes.

Dominic Mills

Dominic Mills

Media Commentator and Mediatel Journalist
Media Commentator

Dominic Mills

Media Commentator and Mediatel Journalist
Media Commentator

Dominic has over a quarter of a century of experience as a business journalist and editor for leading international B2B publishers. Before becoming Editorial Director of Haymarket Business Media in 1998, he was Editor of Campaign.

He wrote a column on advertising and media for the Daily Telegraph for 10 years and these days writes a weekly ‘Mills on Monday’ column for Mediatel.

@DominicMills

Sue Todd

Sue Todd

CEO
Magnetic

Sue Todd

CEO
Magnetic

Sue Todd launched Magnetic, the marketing agency for magazine media, in March 2015, to help customers get the very best return from their advertising spend with magazine media. Working with the UK’s largest consumer publishers, Sue and the Magnetic team have a remit to champion the power and vitality of magazine media in all its forms to the marketing and advertising community.

Sue began her career at EMAP in the research team, working through the ranks to become Marketing and People & Culture Director. From there she spent two years as Marketing Director at CBS Outdoor (now Global), before running specialist brand and culture consultancy Wonder for seven years, where her clients included Channel 4, Harrods, MEC, Mediacom, Maxus, Primesight and Grey.

She is a non-exec Director on the board of The Big Issue and in her spare time enjoys the theatre, podcasts, singing and cycling.

@SueTodd2
@magneticmedia

Rob Ratcliff

Rob Ratcliff

Head of Content
Barclays Corporate Banking

Rob Ratcliff

Head of Content
Barclays Corporate Banking

Rob Ratcliff is the Head of Content at Barclays Corporate Banking. He joined Barclays over five years ago in which time he was worked on campaigns across the bank in personal, business and corporate banking. In his current role he is responsible for editorial-led campaigns across a range of media. Rob has worked in content marketing since before it was called ‘content marketing’. Barclays is a diversified transatlantic consumer and wholesale bank, anchored in our two home markets of the UK and US, with global reach.

Sarah Vizard

Sarah Vizard

news editor
Marketing Week

Sarah Vizard

news editor
Marketing Week

Sarah is the news editor responsible for all news and analysis coverage, as well as Marketing Week’s social media strategy. She has a particular focus on financial, mobile and telecoms brands, as well as agency relationships and marketing effectiveness. She joined in September 2013 as retail reporter.

Gavin Sheppard

Gavin Sheppard

CMO
Smart Energy GB

Gavin Sheppard

CMO
Smart Energy GB

Gavin is a multi-award-winning marketing leader, with more than a decade of board-level experience across the full commercial and marketing mix. As CMO at Smart Energy GB, he is ultimately responsible for driving consumer consideration and conversion across this extremely complex £11billion transformation programme.

One of the first appointments to the executive team, he built the marketing function from scratch, oversaw the creation of the proposition and brand and launched it into the UK consumer market. He now leads a team of more than 45 across advertising; performance and direct response marketing; digital; brand partnerships; insight, analytics and evaluation; and consumer PR functions.

Previously marketing director at specialist communications agency, production house, and television broadcaster Media Trust, he had P&L responsibility for the communications services division, which delivered year-on-year growth, as well as full mix marketing across B2B and consumer brands. He has held senior marketing positions at the Chamber of Commerce and St. John Ambulance, where he was responsible for significant commercial growth.

An alumnus of London Business School, Gavin has won broad industry recognition, with more than 25 awards including British Arrows, Campaign Big Awards and Creative Circles. He is a Marketing Week Vision 100 inductee, a mentor for the Marketing Academy, a member of the Marketing Group of Great Britain, and a frequent marketing industry commentator and speaker. He lives in rural Hampshire with a chocolate spaniel.

Katie Hartley

Katie Hartley

Partner - Activation Strategy - Amplifi
Dentsu

Katie Hartley

Partner - Activation Strategy - Amplifi
Dentsu

Katie has 16 years media agency experience, originally working in Publishing before moving into Product, the strategic heartbeat of Amplifi, focused on developing and launching new propositions for the business. Her projects in this role have been varied, spanning Publishing, Mobile, Programmatic, Creative and currently is looking after Dentsu’s global project around Attention for the UK.

Shazia Ginai

Shazia Ginai

CEO
Neuro-Insight

Shazia Ginai

CEO
Neuro-Insight

Shazia Ginai is the CEO of Neuro-Insight in the UK, managing the growth of the business and overseeing projects across a range of media and industries. A creative and curious insight and marketing professional with a passion for people and leading insight to action. She has a track record of successfully building and leading insight capability and embedding this into organisations to drive action across multiple markets and functions. Prior to working at Neuro-Insight, she worked across the luxury fragrance and skin care brands at P&G after which she created and led the global insight function at ghd. Shazia has a passion for truly actionable insights and the story told through data.

@neuro-insight

Anna Sampson

Anna Sampson

Insight & Strategy Director
Magnetic

Anna Sampson

Insight & Strategy Director
Magnetic

An insight practitioner with sixteen years’ experience spanning start-ups to big agencies, Anna started out as a research executive at Carat before moving onto Rise Communications and then MediaCom. She now fronts the insight narrative for Magnetic and prides herself on telling compelling stories with all sorts of research, data and evidence. Anna believes insight starts with curiosity but really delivers when it is successfully applied and observation matches up with opportunity.

Darren Burroughs

Darren Burroughs

Director of Content Studio
Dennis Publishing

Darren Burroughs

Director of Content Studio
Dennis Publishing

Darren has 18 years of media experience on both sides of the fence. His career includes nine years print buying and planning at ZenithOptimedia and five years as an integral member of the award-winning Telegraph Create and Spark team, before moving to Dennis in 2016 to launch and lead their creative solutions division.

Dedicated to delivering insight-led ideas for clients, Darren now oversees the Dennis Content Studio and is ultimately responsible for the commercial success of the group's on-platform and white-label content offering.

Cath Waller

Cath Waller

Ad & Partnership Director, Imagine
Immediate Media

Cath Waller

Ad & Partnership Director, Imagine
Immediate Media

Cath runs Imagine – Immediate Media’s award-winning creative and content studio, which she co-founded in 2016 to harness the power of Immediate’s scaled, premium, passionate audiences. Imagine delivers rich content partnerships, leveraging unique data and insight, across Immediate’s market-leading brands.

She has spent 20 years in media, starting out at the digital tech start up Silicon Media Group. Subsequently she moved with its sale to giant tech publisher CNET, before joining media start up Magicalia in 2010, which led to the creation of Immediate Media Co in 2011. 

Cath’s devoted her time in media to delivering successful and innovative partnerships for clients; whilst building and nurturing best in class, creative teams.

 

Jane Wolfson

Jane Wolfson

Chief Commercial Officer
Hearst UK

Jane Wolfson

Chief Commercial Officer
Hearst UK

Jane leads the Agency and Client Direct Sales division and is responsible for driving commercial revenues and managing and developing relationships with influential media-buying agencies as well as key clients. Working across 23 brands with multiple touchpoints, the Sales division incorporates specialist print, digital display, programmatic and creative solutions roles and is responsible for maximising revenues across all Hearst Solutions: Display Advertising, Branded Content, Data & Insight, Experiential, Licensing, Accreditation, Commerce, Purpose and Content Marketing.

Jane joined Hearst UK in May 2015 as Head of Commercial Operations, leading optimal commercial delivery across Hearst’s portfolio of print and digital brands. She has also held the position of Director, Hearst Made, where she oversaw the growth strategy of Hearst’s content marketing division.

She joined Hearst from media agency Initiative, where she was Joint Head of Investment looking after the cross-media campaign delivery of Tesco, Amazon and Patek Philippe, among other clients.

Jane’s media experience includes print, digital, TV, out-of-home and cinema both as a Client Director and leading Trading and Activation departments.

Spark London | October 2019

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