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  • Date:

    25th Jan 2017

    Time:

    Briefing 9am - 10.30am

    Venue:

    The Oak Room at The Hospital Club

Fashion and Beauty Breakfast Briefing

The New Influencer Ecosystem

On Wednesday 25th January, we were delighted to host an array of fashion and beauty brands, agency bods and publishing heads at The Hospital Club for a reveal of our new research project ‘The New Influencer Ecosystem’.

This latest insight takes a look at the way different influencer segments behave and takes a deep dive into how content was shared around London Fashion Week. 

DOWNLOAD THE DECK HERE

Panel Discussion: The Role of Influencers in Magazine Media Ecosystems

Our panel included the editors of Cosmopolitan – Farrah Storr, Marie Claire – Trish Halpin and Grazia – Natasha Pearlman, and the session was moderated by Justine Southall, managing director, Fashion and Beauty – Time Inc UK​

The Editors
Justine Southall, Natasha Pearlman, Farrah Storr and Trish Halpin

Editors:

Selfridges, L’Oreal, Debenhams, Aquascutum, Lindex, Karen Millen, Revlon, John Lewis, GAP, UGG, Nars, Luxottica, Diesel, French Connection, Lacoste, River Island, Estee Lauder, Safilo, Jigsaw, Amazon Fashion, OFFICE, Pandora, Clarins, Burberry, Schuh and Kurt Geiger.

And names out of the hat for the fashion week tickets and magazine subscriptions were:

Breakfast

London Fashion Week tickets
Diana Rosca, ZenithOptimedia 
Magazine Subscriptions 
Emily Wright, French Connection
Antoine Levy, Nars Cosmetics
Eniola Ogunnaike, Lacoste
Lizzy Morton, Debenhams
Xander Kaplan, Revlon
Elise Hamer, Aquascutum

All the pictures from the morning can be viewed below.

Speakers

Farrah  Storr

Farrah Storr

Editor
Cosmopolitan

Farrah Storr

Editor
Cosmopolitan

Farrah Storr was appointed Editor of Cosmopolitan in July 2015 tasked with revolutionising the brand for young millennial women. Under her watch, sales of Cosmopolitan increased by 59% year-on-year and the magazine swiftly went back to being the best-selling women’s glossy in the UK – a title it had not held for 15 years.

Cosmopolitan engages women via multiple platforms, including digital platforms like Snapchat and large-scale consumer events such as Self Made Summit.

Previously, Farrah was the launch Editor of Women’s Health magazine. Under her direction Women’s Health became the most successful women’s magazine launch of the decade. Her achievements were recognised by the British Society for Magazine Editors when she won the prestigious award ‘New Editor of the Year’ in 2014.

@Farrah_Storr

Anna Sampson

Anna Sampson

Insight & Strategy Director
Magnetic

Anna Sampson

Insight & Strategy Director
Magnetic

An insight practitioner with sixteen years’ experience spanning start-ups to big agencies, Anna started out as a research executive at Carat before moving onto Rise Communications and then MediaCom.

She now fronts the insight narrative for Magnetic and prides herself on telling compelling stories with all sorts of research, data and evidence. Anna believes insight starts with curiosity but really delivers when it is successfully applied and observation matches up with opportunity.

@annasampson7

Justine Southall

Justine Southall

Managing Director, Fashion and Beauty - Time Inc UK
Time Inc.

Justine Southall

Managing Director, Fashion and Beauty - Time Inc UK
Time Inc.

Justine Southall’s brand and media experience spans many years across both print, digital media and retail. For the last six years she has worked at Time Inc UK where she is Managing Director of Fashion and Beauty, which includes glossy flagship, Marie Claire, the new digital first re-launch of Instyle, Powder the mobile first beauty personalisation site, Look and as Director of the new business Fabled by Marie Claire the JV with Ocado Holdings. She believes passionately in the power of brands and in the strength and potential for magazine brands in the media and commercial landscape. The launch of Fabled by Marie Claire, the joint – venture with Ocado Holdings, both a flagship west end premium beauty store and scale ecommerce web site, is proof that powerful media brands can scale and evolve into other categories for future success.

Before joining Time Inc. UK She had previously worked for Hearst magazines, BBC World Wide, IPC magazines and Carlton Publishing.

Justine lives in Richmond with her husband, two sons and their dog.

 

Natasha Pearlman

Natasha Pearlman

Editor-in-Chief
Grazia

Natasha Pearlman

Editor-in-Chief
Grazia

Natasha Pearlman began her career as a feature writer for the Daily Mail’s Femail section, before becoming commissioning editor there. She was then appointed features editor of the News of the World, moving first to Fabulous magazine as Deputy Editor, then ELLE in the same position. She took over as Editor of Grazia in May 2015. In March 2015 she won the PPA New Talent Gamechanger of the Year. 

Trish Halpin

Trish Halpin

Editor-in-Chief
Marie Claire

Trish Halpin

Editor-in-Chief
Marie Claire

Trish Halpin is editor-in-chief of Marie Claire, the market-leading women’s glossy for which she was voted BSME (British Society of Magazine Editors) Editor of the Year in 2013. She has also edited fashion title In Style and lifestyle glossy Red, where she won the BSME award in 2003 and 2005. A patron of children’s charity Rainbow Trust, Trish lives in South West London with her husband, photographer Neil Cooper, and their twins Esmé and Kit.

 

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