In June this year we launched The Lab, a brand new magazine media initiative in association with Campaign. The two-part programme was designed as an immersive forum in which to explore the craft and influence of magazine media, and offered places to just 30 up-and coming planning execs in the media industry.
Over the course of the programme The Lab planners heard from a series of high profile editors and media leaders on how magazine brands really understand their audiences and in turn create content, environments and powerful human connections that are invaluable to advertisers.
The Lab planners also got to spend some time immersed in a number of these magazine brands, which included Time Out, NME, Grazia, Glamour, The Week, Olive, Coach, Forever Sports and Women's Health.
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Joining editorial meetings, commercial partnership sessions and getting first hand experience of a magazine flat plan, they were able to take a look at the creativity generated from close collaboration between magazine teams, and how this delivers against advertiser objectives.
At the end of The Lab, we asked the planners to reflect on their experiences to be in with a chance of winning a trip to Cannes in 2017. You can read the full accounts here from some of the entrants in which they discuss what they learnt, their perceptions of magazines' role in the media mix, and what excites them about the way in which magazine media is evolving for the benefit of advertisers.
HOW DO I APPLY FOR THE LAB 2017?
We’re now looking for a brand new batch of agency planners to take part in The Lab 2017. You’ll be given an up-close, 360-degree experience with exclusive insight and access behind the scenes of your favourite magazine brands.
Register your interest today to be part of next summer’s The Lab. Email us at: TheLab@magnetic.media
Time Inc. UKView biography
The WeekView biography
Entertainment Expert ConsultantView biography
Gold Greenlees TrottView biography
Hearst UKView biography
Radio TimesView biography
Immediate MediaView biography
Time Inc. UKView biography
Maverick PlanetView biography
Time Inc.View biography
DownloadsThe Lab Roundup.pdfAnneka Dew - The Lab.pdfchloe-young-the-lab (3).pdfRobert Phythian - The Lab.pdfGeorgia Penny - The Lab.pdfChloe Young - The Lab.pdfMatt Bunting - The Lab.pdfScott Bilbe - The Lab.pdfWill McAvoy - The Lab.pdfTom Sheppey - The Lab.pdfDaniela Eriksson - The Lab.pdfChris Donnelly - The Lab.pdf
November 2018 | Spark 2018 | Bloomsbury Ballroom, London
September 2018 | Home Truths | The Hospital Club, London
June 2018 | Spotlight Awards 2018 | The Vinyl Factory, London
May 2018 | Media 360 | The Grand, Brighton
May 2018 |The PPA Festival| Tobacco Dock, London
March 2018 | AdWeek Europe | London
February 2018 | Motors Breakfast | Kings Place, London
February 2018 | Spark North | King St Townhouse, Manchester
November 2017 | Solving the Context Crisis | Soho Hotel
October 2017 | FIPP World Congress | Tobacco Dock, London
September 2017 | Spark | 8 Northumberland Avenue, London
July 2017 | SPOTLIGHT |The Vinyl Factory, Soho
June 2017 | Country Homes & Interiors Summer Show | Islington
May 2017 | The Lab | Clerkenwell Green
May 2017| Digital Content Summit | Royal Garden Hotel, London
May 2017 | Media 360 | The Grand, Brighton
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