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The Lab 2016 - a new learning event for up and coming planners

MagneticPresentsTheLab - logo.jpg

UPDATE: Read The Lab roundup here and check out the photos from Part 1 in our gallery.

In June this year we launched The Lab, a brand new magazine media initiative in association with Campaign. The two-part programme was designed as an immersive forum in which to explore the craft and influence of magazine media, and offered places to just 30 up-and coming planning execs in the media industry.

Over the course of the programme The Lab planners heard from a series of high profile editors and media leaders on how magazine brands really understand their audiences and in turn create content, environments and powerful human connections that are invaluable to advertisers.
 

Jo Elvin Glamour The Lab

Glamour editor Jo Elvin with two of our Lab-ers

The Lab planners also got to spend some time immersed in a number of these magazine brands, which included Time Out, NME, Grazia, Glamour, The Week, Olive, Coach, Forever Sports and Women's Health. 

 

READ CAMPAIGN'S REPORT HERE

 


Joining editorial meetings, commercial partnership sessions and getting first hand experience of a magazine flat plan, they were able to take a look at the creativity generated from close collaboration between magazine teams, and how this delivers against advertiser objectives.

The Lab

At the end of The Lab, we asked the planners to reflect on their experiences to be in with a chance of winning a trip to Cannes in 2017. You can read the full accounts here from some of the entrants in which they discuss what they learnt, their perceptions of magazines' role in the media mix, and what excites them about the way in which magazine media is evolving for the benefit of advertisers.

 

The Lab Immediate Olive
HOW DO I APPLY FOR THE LAB 2017?
We’re now looking for a brand new batch of agency planners to take part in The Lab 2017. You’ll be given an up-close, 360-degree experience with exclusive insight and access behind the scenes of your favourite magazine brands.
Register your interest today to be part of next summer’s The Lab. Email us at: TheLab@magnetic.media 

 

Speakers

Jon Wilkins

Karmarama

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Marcus Rich

Time Inc. UK

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Terri White

EMPIRE

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Heather Andrew

Neuro-Insight

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Sue Todd

Magnetic

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Kerin O'Connor

The Week

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Julian Linley

Entertainment Expert Consultant

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Dave Trott

Gold Greenlees Trott

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Simon Kanter

Haymarket

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Jane Wolfson

Hearst UK

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Phil Alexander

Mojo

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Ben Preston

Radio Times

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Alison Finnegan

Immediate Media

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Jon Tickner

Time Inc. UK

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Marius Cloete

Magnetic

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Mark Palmer

Maverick Planet

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Lauren Holleyoake

Grazia

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Andrew Sanders

Time Inc.

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