Spark North

On Tuesday 6th Feb, we welcomed representatives from media agencies of the north to King St Townhouse in Manchester.

We revealed new insight conducted with MediaCom that looks to better understand the role trust plays and the implications for media brands and advertisers.

• A Matter of Trust 

We also shared recent research into the dangers of short-termism on advertising effectiveness and discussed the role of context in the changing media landscape.

• Short-Termism: Causes, Consequences & Remedies
• The Power of Context

Pictures from the morning can be viewed below.