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In light of continued debate around the value of online environments and the increasing acceptance that content is more important than channel or device, this years' Spark event looked at the role magazine brands play alongside other digital environments.

We revealed brand new insight 'Metrics that Matter' which looked at the impact of the full range of magazine media assets across both print and digital, including display, advertorial and native solutions and heard from industry experts on the changing nature of influence.

We looked at;

  • The Psychology of Influence in An Age of Information: Nick Southgate, Behavioural Economist
  • The new influencer ecosystem - a unique perspective on the role that passions play in determining behaviour and how best to influence key audiences: Emma Presley, Starcount
  • Insights from the new influence economy - a panel discussion featuring: Kerin O’ Connor, The Week; Sarah Hennessey, MEC; Carla Faria, The Foundry; Richard Shotton, ZenithOptimedia; Jack Wilson, 2CV and Lucie Cave, editor-in-chief, Heat
  • Editor vs Algorithm - The evolving and enduring role of magazine editors: Claire Beale, editor-in-chief of Campaign chats to Lorraine Candy, editor-in-chief of Elle
  • Beyond Clicks - what is the value of human connections? - a panel discussion featuring: Dominic Mills, media commentator; Guy Jones, Immediate Media; Jane Wolfson, Hearst; Anna Hickey, Maxus; Jourdan Loffredo, Moat; John Paul Cadman, Carat
  • The Cyber Effect: How human behaviour changes online: Dr Mary Aiken 

Check out the event pictures and contact us at insight@magnetic.media for more information.

Speakers

Dominic Mills

Media Commentator

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Lorraine Candy

Elle UK

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Claire Beale

Campaign

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Lucie Cave

Bauer Media

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Dr. Mary Aiken

Author - The Cyber Effect

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Dr. Nick Southgate

Applied Behavioural Consultant

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Carla Faria

The Foundry

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Anna Hickey

Maxus UK

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Emma Presley

Starcount

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Sue Todd

Magnetic

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Richard Shotton

Manning Gottlieb OMD

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Kerin O'Connor

The Week

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Guy Jones

Immediate Media

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Alison Drummond

Carat UK

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Sarah Hennessy

MEC UK

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Jane Wolfson

Hearst UK

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Jack Wilson

2CV

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Anna Sampson

Magnetic

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Jourdan Loffredo

Moat

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JP Cadman

Carat UK

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