Author: Jo Tomlin

Future announces new partnerships with digital creators

Future has introduced Collab, a new initiative aimed at bringing together the influence of today’s top digital creators with the trusted authority of Future’s media brands. This new programme highlights how publishers and the creator economy can work hand in hand to build authority, trust, and stronger audience engagement. Collab will showcase creators across Future’s digital […]

PAMCo data new methodology 2025 FAQs

Why did PAMCo change methodology in 2025?Having followed an ‘online-first’ approach since 2020 as a result of Covid restrictions, PAMCo has been looking to evolve the measurement of published media (news and magazine media) to ensure a robust sample that can support our evolving industry. Shared data collection with Barb will enhance the quality, efficiency, […]

Back to basics: Why trust, quality, and measurement are more critical than ever

Amanda Wigginton, audience strategy and insight specialist, stresses the importance of trusted brands, quality editorial and credible measurement, and the value of putting return on quality at the centre of investment decisions. You know, it’s funny, when you look at what’s happening in advertising, it’s not just one big thing going wrong. It’s more like […]

PAMCo release includes new readership methodology  

PAMCo, the joint industry currency for published media brands, has today released data that includes Barb’s Establishment Survey for the first time. Following a successful pilot last year, the joint initiative between the two JICs started in January 2025, allowing PAMCo to optimise Barb’s high-quality methodology. Once the new survey data is fully integrated, every […]

The stories behind the numbers: Latest PAMCo report 

Gareth Jones, PPA Magnetic Data & Insight Manager takes a look at the latest PAMCo data, and how trusted editorial brands continue to connect with diverse and engaged audiences.  Comprehensive audience reach and loyalty  Magazine media reaches 37.4 million adults in the UK every month, which represents 67% of the total adult population. This extensive […]

HELLO! launches Second Act Podcast sponsored by Absolute Collagen

Presented by Ateh Jewel, the podcast will feature well-known women from the HELLO! network opening up about their ‘midlife’ moment and why the second act is often the better act. Actor Tamzin Outhwaite is Jewel’s first guest, discussing her return to dating in her 50s, the pressures of being in the ‘sandwich generation’, and the […]

British Vogue launches ‘Vogue Values’ in association with eBay and Nike

British Vogue has launched Vogue Values, a new editorial and social initiative designed to explore the power of fashion as a force for cultural progress, transformation and inclusion. This year-long project, developed in partnership with eBay and Nike, centres on four key pillars: sustainability, women’s health, equitable access to creativity, and representation across the fashion industry. Vogue Values marks […]

Immediate launches £200k sustainable advertising competition for brands driving ESG impact 

Immediate has launched a competition offering a brand the chance to win a digital advertising campaign worth up to £200,000.  The competition is open to any advertiser making tangible progress on environmental, social and governance (ESG) goals to make a real difference. Entrants must submit a 200-word summary showcasing how their brand is delivering meaningful […]

The PPA Awards 2025

Not long to go before the winners are revealed. On Wednesday 25 June, this year’s PPA Awards take place at City Central, the HAC in London. The Awards celebrate trusted editorial brands, organisations and individuals across the sector with 30 diverse categories in UK consumer brands and business media. Comedian Josh Widdicombe is the evening’s […]

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