Media Minds Quiz 2026 – hints and tips
PPA Magnetic is once again partnering with Media Leader and Adwanted to support this industry initiative, with questions on trusted editorial brand featuring at every stage. Want to get ahead? Here are a few areas to swot up on: If you’re across all of that, you’re in a strong position to progress to the final […]
HELLO! launches first party data solution: HELLO! FUSION
HELLO! has announced the launch of HELLO! FUSION, its first-party data solution designed to enrich the way advertisers and agencies can utilise HELLO!’s bespoke audiences. By unifying HELLO!’s Digital, Print, Audio, Video and Social properties together into a single product, HELLO! is now offering easier access to the HELLO! audience. HELLO! FUSION is specifically engineered […]
Time Out launches Best Cities 2026 index with new strategic partner
Time Out and Intrepid Travel have launched Best Cities 2026, the first initiative from a new strategic partnership between the two organisations. The index ranks cities based on feedback from more than 24,000 residents worldwide, combined with insights from Time Out’s editorial teams and expert network. The project aims to provide a data-led view of […]
How trusted editorial has become a safe space for brands
This article first appeared in Campaign. Media planners are using trusted editorial brands to protect brand safety and turn quality over quantity into a winning ROI strategy. Do you trust everything you see online? With AI-generated content increasingly saturating social feeds, concerns over misinformation and bias are rising. A 2025 Accenture survey found that 59% of consumers […]
Stand up and be trusted: Why magazine media’s authority has never mattered more
With the release of the latest ABC figures, PPA CEO, Sajeeda Merali shares why the brands that are at the heart of the publishing sector have so much to offer both their audiences and advertisers We are living in an age of abundance – of content and opinion – yet certainty feels increasingly scarce. A […]
Future plc acquires SheerLuxe
Fashion and lifestyle brand joins Future plc portfolio.
Time Out launches ‘Sip Happens Report’
Time Out’s new UK edition of Sip Happens reveals how younger generations are reshaping drinking culture: choosing quality over quantity and authentic experiences over excess. According to Time Out’s latest research, Gen Z isn’t swapping cocktails for kombucha and isn’t going dry anytime soon. The Time Out Sip Happens Report found that younger audiences are […]
Boots and ELLE UK launch interactive print campaign celebrating beauty in all its forms
Boots has partnered with ELLE UK on a bold new campaign to celebrate the breadth of its beauty offering, and to bring to life its ‘Make More Room for Beauty’ creative concept in an entirely new way. The innovative partnership marks a Hearst-first with the introduction of an interactive scratch-card insert, encouraging readers to physically engage with the page […]
Think Stylist reveals what women can’t do without and what it means for brands in The New Essentialism research
Moisturisers, Netflix and olive oil are at the top of women’s ‘must-have’ list for 2025, according to The New Essentialism, an in-depth report from insights agency Think Stylist. Skincare leads the way – with 64% of women ranking it as their No.1 essential – followed by entertainment subscriptions led by Netflix (59%) and premium foods […]
Future announces new partnerships with digital creators
Future has introduced Collab, a new initiative aimed at bringing together the influence of today’s top digital creators with the trusted authority of Future’s media brands. This new programme highlights how publishers and the creator economy can work hand in hand to build authority, trust, and stronger audience engagement. Collab will showcase creators across Future’s digital […]
PAMCo data new methodology 2025 FAQs
Why did PAMCo change methodology in 2025?Having followed an ‘online-first’ approach since 2020 as a result of Covid restrictions, PAMCo has been looking to evolve the measurement of published media (news and magazine media) to ensure a robust sample that can support our evolving industry. Shared data collection with Barb will enhance the quality, efficiency, […]
Back to basics: Why trust, quality, and measurement are more critical than ever
Amanda Wigginton, audience strategy and insight specialist, stresses the importance of trusted brands, quality editorial and credible measurement, and the value of putting return on quality at the centre of investment decisions. You know, it’s funny, when you look at what’s happening in advertising, it’s not just one big thing going wrong. It’s more like […]