Brands are rediscovering the value of context. Here’s why
This article first appeared in Campaign. As reports show that Brits are becoming more selective about where they spend their time online, brands are looking for environments that offer credibility, context and quality attention. Step forward, trusted editorial. Something is shifting in how consumers relate to social media. Audiences are becoming more selective about where […]
Media Leader: Research Radar
In the July edition of Media Leader’s Research Radar newsletter, Amanda Wigginton, independent customer strategy consultant and insight partner to PPA Magnetic – the marketing body for trusted editorial brands – shares what’s caught her attention this month, and why insight specialists are best placed to be the commercial changemakers the industry needs: Choose Change […]
Range Rover collaborates with Esquire UK and Harper’s Bazaar UK on new multi-platform campaign
Esquire UK and Harper’s Bazaar UK have teamed up with Range Rover, official partner of The Championships, Wimbledon, to mark one of Britain’s most iconic sporting and cultural moments. Entering the fourth consecutive year of Hearst UK’s partnership with Range Rover around Wimbledon, the campaign will culminate with two exclusive events, bringing together VIP guests, industry leaders and friends of the brands. […]
Atria appoints Adnami as exclusive partner and launches high impact creative solutions
Atria has appointed Adnami as its exclusive creative partner, bringing high impact creative formats and attention measurement capabilities to the marketplace. The partnership strengthens Atria’s proposition by enabling advertisers to combine Atria’s bespoke publisher audiences with a suite of high impact creative formats, all through a single point of access. Launched earlier this year, Atria brings together […]
Why trusted editorial brands matter in retail media
At the recent PPA Festival, a session on ‘How to think like a retailer’ explored one of advertising’s fastest-growing opportunities: commerce media. Amanda Wigginton, strategic consultant, shares her take outs from the session, and what the rise of commerce media means for publishers, platforms and, crucially, advertisers. As commerce media accelerates, advertisers are looking for partners that […]
Dreams looks to Cosmopolitan UK for brand licensing partnership
Hearst UK has announced a new Cosmopolitan UK licensing partnership with Dreams on a range of bed frames and sofa beds that fuse style, comfort and practicality for modern living. Combining Cosmopolitan UK’s authority in style and self-expression with Dreams’ expertise in sleep and craftsmanship, the collaboration delivers a collection that makes creating a contemporary, […]
Universal Pictures partners with Cosmopolitan UK for The Super Mario Galaxy Movie
Universal Pictures International UK & Eire has partnered with Cosmopolitan UK on a multi-platform campaign to mark the release of Nintendo and Illumination’s The Super Mario Galaxy Movie. CosmoGIRL returns for the first time in almost 20 years and is fronted by fan-favourite character Rosalina. The limited-edition issue was distributed across major UK retail and […]
36 million adults read trusted editorial brands every month
New PAMCo H1 2026 data shows that magazine media reaches 36 million UK adults every month across print and digital platforms, representing 65% of the adult population.
Hearst UK strengthens commercial division with three senior appointments
Hearst UK has announced the appointments of Sarah Newton Boyd as Head of Partnership Solutions, Joe Grimsdale as Head of Hearst Global Solutions in the UK, and Sylvain Foucat as Head of Revenue Optimisation.
Media Minds Quiz 2026 – hints and tips
PPA Magnetic is once again partnering with Media Leader and Adwanted to support this industry initiative, with questions on trusted editorial brand featuring at every stage. Want to get ahead? Here are a few areas to swot up on: If you’re across all of that, you’re in a strong position to progress to the final […]
HELLO! launches first party data solution: HELLO! FUSION
HELLO! has announced the launch of HELLO! FUSION, its first-party data solution designed to enrich the way advertisers and agencies can utilise HELLO!’s bespoke audiences. By unifying HELLO!’s Digital, Print, Audio, Video and Social properties together into a single product, HELLO! is now offering easier access to the HELLO! audience. HELLO! FUSION is specifically engineered […]
Time Out launches Best Cities 2026 index with new strategic partner
Time Out and Intrepid Travel have launched Best Cities 2026, the first initiative from a new strategic partnership between the two organisations. The index ranks cities based on feedback from more than 24,000 residents worldwide, combined with insights from Time Out’s editorial teams and expert network. The project aims to provide a data-led view of […]