Time Out fashion and lifestyle brand to launch internationally with TBH Global
Online pilot will launch in November 2026 ahead of the official international launch of the full collection in February 2027 Time Out Group plc and Korean fashion business TBH Global has announced details of the licensed Time Out fashion and lifestyle brand, including its positioning, initial product categories and international launch plans. Built around the […]
Prima community knits almost 2,500 baby cardigans for hospital charity
Prima invited its readers to support Little Woollens, a volunteer-run knitting shop inside Liverpool Women’s University Hospital, which raises money for its neonatal unit More than 2,400 handmade baby cardigans, knitted and crocheted by Prima readers across the UK, were donated this month to Liverpool Women’s University Hospital’s neonatal unit after the brand teamed up with the hospital’s […]
Specsavers and Big Issue spotlight barriers to eye and hearing care
Specsavers and Big Issue have unveiled The BIGGER Issue, a campaign using the power of print to spotlight the barriers people experiencing homelessness face in accessing essential eye and hearing care.
Brands are rediscovering the value of context. Here’s why
This article first appeared in Campaign. As reports show that Brits are becoming more selective about where they spend their time online, brands are looking for environments that offer credibility, context and quality attention. Step forward, trusted editorial. Something is shifting in how consumers relate to social media. Audiences are becoming more selective about where […]
Media Leader: Research Radar
In the July edition of Media Leader’s Research Radar newsletter, Amanda Wigginton, independent customer strategy consultant and insight partner to PPA Magnetic – the marketing body for trusted editorial brands – shares what’s caught her attention this month, and why insight specialists are best placed to be the commercial changemakers the industry needs: Choose Change […]
Range Rover collaborates with Esquire UK and Harper’s Bazaar UK on new multi-platform campaign
Esquire UK and Harper’s Bazaar UK have teamed up with Range Rover, official partner of The Championships, Wimbledon, to mark one of Britain’s most iconic sporting and cultural moments. Entering the fourth consecutive year of Hearst UK’s partnership with Range Rover around Wimbledon, the campaign will culminate with two exclusive events, bringing together VIP guests, industry leaders and friends of the brands. […]
Atria appoints Adnami as exclusive partner and launches high impact creative solutions
Atria has appointed Adnami as its exclusive creative partner, bringing high impact creative formats and attention measurement capabilities to the marketplace. The partnership strengthens Atria’s proposition by enabling advertisers to combine Atria’s bespoke publisher audiences with a suite of high impact creative formats, all through a single point of access. Launched earlier this year, Atria brings together […]
Why trusted editorial brands matter in retail media
At the recent PPA Festival, a session on ‘How to think like a retailer’ explored one of advertising’s fastest-growing opportunities: commerce media. Amanda Wigginton, strategic consultant, shares her take outs from the session, and what the rise of commerce media means for publishers, platforms and, crucially, advertisers. As commerce media accelerates, advertisers are looking for partners that […]
Dreams looks to Cosmopolitan UK for brand licensing partnership
Hearst UK has announced a new Cosmopolitan UK licensing partnership with Dreams on a range of bed frames and sofa beds that fuse style, comfort and practicality for modern living. Combining Cosmopolitan UK’s authority in style and self-expression with Dreams’ expertise in sleep and craftsmanship, the collaboration delivers a collection that makes creating a contemporary, […]
Universal Pictures partners with Cosmopolitan UK for The Super Mario Galaxy Movie
Universal Pictures International UK & Eire has partnered with Cosmopolitan UK on a multi-platform campaign to mark the release of Nintendo and Illumination’s The Super Mario Galaxy Movie. CosmoGIRL returns for the first time in almost 20 years and is fronted by fan-favourite character Rosalina. The limited-edition issue was distributed across major UK retail and […]
36 million adults read trusted editorial brands every month
New PAMCo H1 2026 data shows that magazine media reaches 36 million UK adults every month across print and digital platforms, representing 65% of the adult population.
Hearst UK strengthens commercial division with three senior appointments
Hearst UK has announced the appointments of Sarah Newton Boyd as Head of Partnership Solutions, Joe Grimsdale as Head of Hearst Global Solutions in the UK, and Sylvain Foucat as Head of Revenue Optimisation.