Future, the global platform for specialist media, has announced the acquisitions of SheerLuxe Ltd and BLUSH Talent MGMT Ltd, the UK-based digital publishing group that combines the authority of a trusted media brand with the authenticity and engagement of the creator economy. 

Future highlights that the deal will:

  • Complement its existing portfolio and is fully aligned with its strategy, to diversify their audience and content monetisation
  • Drive synergies and deliver strong incremental capabilities across social, newsletters and podcasts to benefit existing portfolio of leading brands 
  • Deliver value creation with high direct revenue growth, EBITDA margin at 40% and returns higher than WACC 

About SheerLuxe
SheerLuxe is a highly-recognised Google-Zero brand that draws an audience of 6m across social, newsletters, websites and podcasts, skewed to Gen Z.

SheerLuxe was founded by Georgie Coleridge Cole in 2007 as a directory of online retailers, and has evolved into a leading UK digital publisher in Women’s fashion and lifestyle. It comprises a portfolio of digital brands that reaches an audience of over 6m, including 2.3m monthly page views, 2.4m social followers, 0.9m email subscribers and 0.4m YouTube and podcast subscribers.

In the 12 months to September 2025, SheerLuxe generated revenues of £12.6m and delivered EBITDA of £5.1m, representing a margin of approximately 40%. The business has been growing through innovation, having achieved +32% organic revenue CAGR since FY 2023 (year to March 2023) while remaining fully self-funded given its strong cash generative profile. 

Strategic rationale
SheerLuxe represents a unique investment opportunity for Future. It is highly complementary to their portfolio of brands and offers multiple avenues to drive the platform effect. SheerLuxe is a high-growth Google-Zero brand, with Gen-Z audiences across social, newsletters, and podcasts which drive high levels of direct audience and engagement.

According to Future, this acquisition will benefit their portfolio from incremental skills and capabilities that SheerLuxe brings in this area. SheerLuxe will also benefit from Future’s strong UK commercial team, enabling an acceleration of the strategy by developing new business opportunities across Future’s broader platform of brand and agency partners. Further, SheerLuxe will be able to leverage Future’s innovative products such as Collab and Future Optic, driving growth in the business.

It further strengthens Future’s Fashion & Beauty vertical which includes leading brands such as Marie Claire and Who What Wear.

Leveraging Future’s presence and relationships, Future also plans to launch SheerLuxe in the US.

Financial information
Future reports that in the 12 months to September 2025, SheerLuxe generated revenues of £12.6m and EBITDA of £5.1m. The acquisition is for an initial cash consideration of £39.9m on a cash-free debt-free basis to acquire 100% of SheerLuxe, and represents an EV/ LTM EBITDA multiple of 7.8x. Total acquisition consideration is capped at £80m. This would require the delivery of an ambitious business plan and continued double-digit EBITDA growth through to FY 2029 and continued employment of SheerLuxe current management team.

Kevin Li Ying, CEO of Future, said: “I am delighted to welcome the SheerLuxe team to Future. We have long admired SheerLuxe for the status and brand credibility it has established in fashion, beauty and lifestyle. With a rare combination of strong growth characteristics and a loyal, high-value audience, SheerLuxe will be highly complementary to our portfolio and will benefit from our scale and commercial capabilities.” 

Georgie Coleridge Cole, founder of SheerLuxe, said: “Joining Future represents a huge milestone for SheerLuxe. Since it was founded in 2007, SheerLuxe has become an authoritative voice on fashion, beauty, culture and lifestyle focused on inspiring, educating and entertaining our fast-growing audience. With its innovative approach to media, Future is a natural home for us, and we are excited about what we can achieve working with Kevin and the wider team.”