HELLO! has announced the launch of HELLO! FUSION, its first-party data solution designed to enrich the way advertisers and agencies can utilise HELLO!’s bespoke audiences.
By unifying HELLO!’s Digital, Print, Audio, Video and Social properties together into a single product, HELLO! is now offering easier access to the HELLO! audience.
HELLO! FUSION is specifically engineered to drive action across key audiences by enabling advertising partners to combine different attitudinal and contextual audiences together, with the ability to target category- wide down to more niche segments.
HELLO!’s focus is on expanding its audience offering and enhancing the way high quality cohorts can be leveraged together as well as continuing to improve the accuracy of its AI optimised targeting.
HELLO! FUSION was built to move beyond the industry’s dependency on external tracking, offering high-fidelity, first-party signals that provide a level of accuracy and audience depth.
For more information contact: George.spires@hellomagazine.com
HELLO! is also one of the founding partners of Atria, a new premium marketplace giving advertisers easy access to quality audiences and trusted editorial brands.
