These latest figures underline the enduring role magazine media plays in people’s lives, cutting across age groups, interests and demographic profiles.

Quality at scale

Magazine media continues to deliver consistent reach at scale, with consumption broadly stable across major age cohorts, highlighting the sector’s breadth and inclusivity.

Both print and digital play a meaningful role in creating strong audience connections for advertisers:

  • 16.3 million adults read printed magazines monthly
  • 28.9 million adults access digital magazine brands

Digital formats naturally skew younger, while print maintains strong appeal among slightly older audiences. Together, they create a resilient, multi-platform ecosystem that ensures magazine brands remain present wherever audiences choose to engage.

Valuable audiences

Trusted editorial brands attract affluent, influential and highly engaged audiences.

The latest PAMCo data shows:

  • 22.4 million ABC1 adults reached
  • 28 million main shoppers reached
  • 20 million chief income earners reached

This highlights magazine media’s ability to deliver decision-makers, household spenders and consumers with real purchasing power.

Passion-led communities, deeply engaged

Magazine media is one of the most effective routes to passion-driven audiences at scale.

Readers turn to trusted editorial brands to support their lifestyles, interests and wellbeing, seeking authority, expertise and depth.

This is reflected in the strength of key verticals:

  • Food & health: 12.8 million
  • Homes & gardens: 7.1 million
  • TV listings: 11 million
  • Motors & bikes: 2.1 million

These environments offer highly relevant, emotionally resonant contexts, where brands benefit from a trusted halo effect and build meaningful connections with engaged audiences.

A trusted environment for advertisers

The latest PAMCo results reinforce magazine media’s position as a trusted, high-attention and high-quality environment, one rooted in people’s passions and proven to deliver for advertisers.

To find out more about how to reach valuable audiences through trusted editorial brands, click here.