Superdrug: Own brand range
Mindshare worked with Future to deliver for Superdrug on their skincare ranges
Ocado: Land of oats and dory
Beautiful advertising in Stylist from Ocado
Ikea
Ikea invited readers of Swedish magazine Amelia to pee on its ad. Pregnant women who peed on the ad would reveal a discounted price for the Ikea crib featured. The paper was developed using accurate medical diagnostics making it as accurate as commercial pregnancy kits.
Matalan: Holiday Shop
Matalan used magazine partnership to increase consideration and purchase of their family holiday clothing range
M&S Switch on spring
Fashion spread in Cosmopolitan for M&S displays a selection of styles
MPB
A stylish and well positioned ad for secondhand photo and video equipment marketplace MPB in Amateur Photographer
Waitrose
Bold photography of free range chickens and delicious food in delicious magazine spread
Ikea
Ikea in Australia used a gatefold to allow the reader to replicate opening a sliding wardrobe door to profile its sliding doors storage solutions