Dreams looks to Cosmopolitan UK for brand licensing partnership
Hearst UK has announced a new Cosmopolitan UK licensing partnership with Dreams on a range of bed frames and sofa beds that fuse style, comfort and practicality for modern living. Combining Cosmopolitan UK’s authority in style and self-expression with Dreams’ expertise in sleep and craftsmanship, the collaboration delivers a collection that makes creating a contemporary, […]
Cartier
Adorable.
Swarovski
We love the use of colour in this ad. In greyscale the jewellery still steals the show.
Van Cleef & Arpels
Great use of a double-page spread, turning it into a lily pond.
John Lewis
Did somebody say winter wardrobe update?
Craving Conversion
Latest research by Ipsos on behalf of PPA Magnetic analysing the online behaviour of UK internet users to demonstrate the value of trusted editorial brands in driving consumer purchase decisions, particularly within the food and drink sector.
Lidl
Superman vibes about this ad. And saving the day is clearly what it’s all about. The shopping list is handy too.
Media Matters: why magazine media works for… retail
Three retail planners and one retail marketer explain their magazine media strategies…
John Lewis
This high-fashion, high-impact ad is reminiscent of a magazine cover.
M&S
This isn’t just any advertorial… this is an M&S advertorial! We’re feeling inspired to intro a pop of colour into our autumn wardrobe.
Argos
Putting the spotlight on homeware – Argos, the nation’s favourite one-stop-shop, is serving up a playful take.
Unlocking growth: magazine media and retail partnerships deliver ROI
Amanda Wigginton, data and insight specialist, looks at how retailers and magazine brands really are the perfect partnership.