Magazine brands still hold sway on the path to purchase
Henry Ford, ‘the godfather of modern motoring’, famously once quipped that customers could purchase one of his vehicles “in any colour they liked as long as its black”. A statement at the start of the 20th Century that an era of mass production had arrived.
Why being different still makes a difference
Study looks at how best to achieve growth for brands
Metrics That Matter
How magazine media drives brand KPIs across digital, print, display and native assets
Bridging the Long/Short-Term Divide: The Role of Magazine Brands in the Digital Era
IPA Databank analysis on the role of magazine brands in the digital era
The Power of Context and the benefits of published media environments for advertisers
Magnetic and Newsworks team up to explore the benefits of published media for advertisers
Accelerate: How magazine brands influence motor purchasing
The Accelerate study looks at the role of magazine brands in today’s automotive customer journey
Enders Report Shows Short-Terminism Risks Long-Term Advertising Effectiveness
Enders report shows short-termism risks long-term advertising effectiveness
Home Truths
A study reappraising the role of magazine brands in the home interiors and technology path to purchase
Unlocking growth: magazine media and retail partnerships deliver ROI
Amanda Wigginton, data and insight specialist, looks at how retailers and magazine brands really are the perfect partnership.
Unlocking the power of magazine media: engaging audiences with impact
Andy Williams, Chief Revenue Officer, DC Thomson shares some case studies where the brands truly connected with their target audience through multi-platform magazine media.
Time Out London launches new WhatsApp channels
Campaign aimed at inspiring locals to follow Time Out on WhatsApp.
Magazine media and its role in the media mix
Amanda Wigginton, data and insight specialist, shares her pick of campaigns that demonstrate how magazine brands deliver for advertisers. With a presentation to brand marketers as part of ISBA’s ‘101 Knowledge Session’ to pull together, I was looking for great examples that showcased the importance of magazine media and how effective it is as part […]