Time Out London launches new WhatsApp channels
Campaign aimed at inspiring locals to follow Time Out on WhatsApp.
Magazine media and its role in the media mix
Amanda Wigginton, data and insight specialist, shares her pick of campaigns that demonstrate how magazine brands deliver for advertisers. With a presentation to brand marketers as part of ISBA’s ‘101 Knowledge Session’ to pull together, I was looking for great examples that showcased the importance of magazine media and how effective it is as part […]
Trust in advertising on the rise
New research shows trust is the second strongest driver of brand profitability and effectiveness, up from seventh a decade ago. The Advertising Association has launched the latest Value of Trust report from UK advertising industry think tank, Credos, which reveals that for the first time in a decade, advertising is no longer the UK’s least trusted industry, overtaking the […]
Magnetic Spotlight Award 2023 winners announced
On 24 November 2023 agencies, clients and publishers gathered in London for the annual Magnetic Spotlight Awards, where the industry celebrated the most effective campaigns that have run in partnership with magazine brands. The awards recognise and reward advertisers and their agencies in four categories: best use of digital; print: campaign for good; content partnership […]
Record £9.5bn to be spent during Christmas Advertising season
New data released by the Advertising Association and WARC shows a 4.8% increase from last year’s record spend of £9bn and demonstrates the continued importance of advertising to the economy during the festive period.
Brand is back: why magazine media makes the perfect partner
Following the recent report from Enders Analysis ‘The Measure of Value: Brand Advertising in the Balance’, customer strategy and insight specialist Amanda Wigginton looks at the need for advertisers to balance brand building with activation advertising, and how magazine media can help achieve better financial return. Correct the balance now The report shows that brand […]
Werther’s Original partner with Immediate Media for exclusive campaign
Confectionery brand Werther’s Original and Immediate Media have announced a multi-platform campaign aimed at inspiring Immediate’s audience of home cooks to sample the Werther’s Original collection through a series of bespoke recipes and content. Titled A Little Piece of Warmth, the campaign sees highly targeted digital display and social amplification across Immediate brands including BBC […]
Magnetic Spotlight Award winners 2022 announced
the7stars wins Agency of the YearAudi wins Client of the YearNicorette takes the Grand Prix Advertisers, agencies, and publishers gathered in London for the annual Magnetic Spotlight Awards, where the industry celebrated the most effective campaigns that have run in partnership with magazine brands over the last 18 months. The awards recognised winners across all […]
Magnetic Spotlight Awards 2022 Shortlist revealed
Magnetic is pleased to announce the shortlist for this year’s Spotlight Awards. The Spotlight Awards recognise and reward agencies and clients for good work and smart thinking, showcasing the most effective campaigns that have run in partnership with magazine brands. The entries were judged by Robert Bridge, Chief Customer Officer, Cinch; Jan Gooding, chair PAMCo, […]
Power of Positivity
A Hearst study on the power of positivity, its benefit to consumers and its impact for advertisers
Attention Pays: Optimising for Profit
Study looking at the impact of magazine investment on campaign Profit ROI
Pay Attention!
Award winning study looking at why attention matters and the role magazines play in the modern marketing mix