Pantene: hair biology
Pantene address a key audience on a much neglected topic
MAC: Viva Glam
MAC cosmetics shows support for frontline services during the Covid period
L’Oréal: Vogue The Non-issue
L’Oréal used iconic magazine brand to challenge age-related stereotypes
Estee Lauder MAC Cosmetics Lip of the Day
Estée Lauder use magazines social presence to drive awareness of MAC makeup and to grow market share
Dior Addict
Harper’s Bazaar carried Dior Addict’s edgy lipstick DPS
Colgate
The first recyclable toothpaste tube looked to Stylist for its Smile for Good campaign
TRR Nutrition
Sports nutrition brand TRR emphasises its branding with active imagery
Philosophy Skincare
Stylist carried this co-branded ad for Philosophy Skincare and Debenhams, featuring the products themselves
Shaving advertorial
Advertorial in Men’s Health special style feature on shaving
Dove
Dove’s campaign clearly illustrates that its bottles are made with 100% recycled plastic
Gillette
Gillette’s classic tactile ad uses real sand paper of different levels of roughness to demonstrate the contrasting smoothness of its shave – which will literally scratch the other side of the page as well as the featured baby in a “Dad Test” DPS in an Israeli magazine
L’Oréal
L’Oréal chose Cosmopolitan to share its powerful ‘Women Supporting Women’ initiative, with a play on its trademark “Because we’re worth it” slogan